Despite making use of social media sites like Facebook and Twitter, many businesses are a little behind when it comes to using Google Plus as part of their social media marketing strategies. According to the latest statistics, it is looking like Google Plus will surpass Facebook in its number of active users within the next couple of years, so we suggest you jump on the bandwagon now! Here we will provide information on how to use Google Plus for business and some of the many benefits.
Why use Google Plus?
Google Plus has around five hundred and forty million active monthly users. Just think about how many of those users will be interested in your products and services! As it currently stands, Google Plus is the second largest social media platform and is set to exceed Facebook by 2016, so it makes sense that your business has a presence on there.
If you need another reason to use Google Plus, how about the fact it is owned by Google? You know – the company you want to impress in order to get your website ranking highly on search engine result pages! Although Google has said it considers all social network signals when determining your search ranking, of course it is going to value the information from its own social network as that little bit more important.
Like Facebook, Google Plus has its own pages for businesses. Using Google Plus business pages, brands can connect with their customers and market their products to them for free. Another benefit is the fact that Google Plus is integrated with search, maps and mobile, making it easy for customers to find you. Using Google Plus you can publish all sorts of content from texts, to links to your website and even video clips, all of which help advertise your products and services.
Publishing content on Google Plus can help to strengthen your SEO campaign.
Present yourself as an expert
Whilst marketing your products for free is obviously one of the main benefits of Google Plus, users that have you in their circles on the site are not going to want to be bombarded with links every minute of every day. Instead why not use the platform as a way to present yourself as an expert? We all know how much Google values industry experts. By publishing unique, relevant and interesting content on your Google Plus page you can help to build up your ‘Plus Ones’ which will count towards your search engine rankings.
Present yourself as an expert in your industry by publishing informative and educational content relevant to your industry.
Connect with users and build up a loyal following
Your business would be nothing without its customers and in order to build up a loyal following, you need to make sure you connect with them on a regular basis. Google Plus provides the perfect platform for you to connect with existing customers and potential new ones. Not only are you encouraged to comment on their posts and share their content (if relevant to your industry) but using Google Plus Business Pages you can also organise video hangouts and set up relevant forums.
Building a community forum will provide a place where your customers and those interested in your products can interact and share their experiences. You can also publish content like ‘how to’ videos and answers to FAQs which will improve your customer service.
If you haven’t already, we highly recommend signing up for a Google Plus account today. Not only will it provide you with yet another place to market your products, but it will also offer your additional benefits in terms of SEO and building up a strong base of social connections.
Image credits: SEOPlanter & SEOPlanter
Google Plus now has over one billion registered users, many of which are businesses. Using Google Plus can benefit businesses in many ways, such as allowing them to connect with customers, market their products for free and participate in virtual business meetings via Google Hangouts. Another popular feature is Google Plus Communities which is an alternative to the popular Facebook Groups. In this article we will explain how UK businesses can use Google Plus Communities to their advantage.
Google Plus Communities provide a place where like-minded people can interact and discuss topics they are interested in.
What are Google Plus Communities?
Google Plus is a place where individuals can gather together, connect and explore their common interests through conversation. Using this part of the platform they can also post photos and videos, as well as plan meet-ups and events. Basically Google Plus Communities provides a place for users to meet like-minded people.
When creating a community you can either choose for it to be private or public. If you choose to create a private community you will be able to decide who to invite into the group, whereas if you choose to set up a public community, anyone is free to join. Google Plus Communities provide a great way to meet new people and learn new things about your topics of interest.
How do Google Plus Communities benefit businesses?
Google Plus communities provide a fantastic way for businesses to meet goals included in their social media strategies. Not only do the communities provide a place for interaction to take place between businesses and their customers, but they also provide additional benefits, such as driving more traffic through to your website.
One way you can grow your customer base and increase your website traffic levels is by joining different communities which you would expect that your target audience will be part of. Once you are part of the communities, start interacting with people and building up relationships. When the time is right, you can invite them to your own Google Plus Community where you can introduce them to your products or services.
Customer service benefits
Businesses can also create their own public Google Plus Communities for their customers and potential customers to join. By providing them with a platform where they can chat about your business and related industry topics, you can get to know your customers better and gain a better understanding of their needs and requirements.
You will also be able to use your Google Plus Community to gain feedback on your products, so you can see where your customers think you are doing well and the areas which they think need improving. At the end of the day, it is your customers that buy your products so you need to make sure you are listening to them. Using Google Plus Communities will improve your customer service as you will be able to respond directly to customers and address their concerns efficiently.
Using Google Plus Communities, businesses can connect with customers and identify influencers to collaborate with.
Google Plus Communities can also help businesses to identify influencers. If someone has an interest in your products or the industry you are part of and has a strong following, you may want to consider collaborating with them. Word of mouth is a powerful form of marketing that could really benefit your business.
Whilst many businesses were sceptical about Google Plus when it first appeared on the scene as they saw it as yet another social media site, more and more businesses are now realising its importance and the impact it can have on their social media strategies. If you are looking to build a loyal following, increase your customer base and drive traffic through to your website, we highly recommend joining the site and setting up your own Google Plus communities.
Image credits: The Daring Librarian & ganderssen1
Since launching back in September 2011, Google Plus has made a fairly big impact on the social media landscape. Not only does it incorporate some of the best features from other social media sites (Facebook and Twitter) but it also has its own unique features like Google Hangouts. It is this unique feature that we are going to take a closer look at, as many brands are now using it to conduct their business meetings. Here we will explain how to use Google Hangouts and why it is beneficial to conduct your business meetings using this relatively new platform.
To get a better idea of what Google Hangout is, think of it as a virtual version of the Central Perk café in F.R.I.E.N.D.S!
What is a Google Hangout?
If you think about it, most communities and groups of friends have a designated place where they get together to socialise, discuss issues and connect. Basically Google Hangouts provides a virtual alternative to this ‘real life’ place. It is essentially a video chat room that enables users to participate in live video conferencing chats. Businesses can choose to ‘hang out’ with people in their circles or can even open up their chats to the public.
Today everyone is using Google Hangouts to conduct meetings, from small, local brands to large corporations and even President Obama! If it’s good enough for the president of the United States, then surely it is good enough for your business?
How to set one up
To set up business meetings via Google Hangouts, businesses simply need to go to their page and click ‘start a hangout.’ It is advised that you send an email out a few days before so that everyone knows what time they need to be sat in front of their computer screens. Hangouts can either be conducted privately (the best option for internal business meetings) or publicly.
Using Google Hangouts, businesses can conduct low cost business meetings.
Benefits of using Google Hangouts for business meetings
One of the main benefits of using Google Hangouts for business meetings is that it allows employees from various different bases (whether they are spread across the country or the world) to connect. It saves business a significant amount of money as they no longer have to worry about covering travel costs or hire fees for conference rooms. You could also argue that Google Hangouts allows companies to conduct ‘greener’ business meetings, as they are not polluting the air with all of their vehicle fuel to get to the other side of the country for a business meeting.
Google Plus also integrates with Google Docs and has fantastic features such as screen savings, live drawing and offers the ability to create slide show presentations. This means that employees at a company are able to collaborate more efficiently. Rather than having to send documents back and forth via email, they can simply conduct a business meeting using Google Hangouts and live edit their documents together.
Another benefit of Google Hangouts is that it allows small businesses to conduct meetings for free. Yes, up to twenty people can now take part in a Google Hangout at no cost. With many businesses being run from the home, making use of virtual sales people and assistants, Google Hangouts provides a place where they can communicate and collaborate, just like they would if they were working from a traditional city based office.
Google Hangouts provides companies with a quick, easy and inexpensive way to conduct business meetings. Whereas in the past they would have to spend time finding a central location for a conference and cover the cost of travel expenses, today they can simply connect via Google Plus and conduct their business meetings from wherever they are in the world.
Google Plus is growing stronger by the minute, with an average of eight hundred thousand users signing up for an account every month. Despite its obvious benefits to brand’s social media strategies, many are still yet to embrace the opportunities provided by the platform. Not only are they missing out on the chance to target a wider audience and build up a loyal following, but also improving their websites SEO. In this article we will explain how Google Plus can aid your SEO campaigns. Using Google Plus can benefit your websites SEO in many ways.
Presenting yourself as an expert – Using Google Plus can benefit your websites SEO in many ways.
In order to improve a websites search engine optimisation we are told to publish interesting, unique and relevant content on a regular basis. Providing users with interesting, informative and educational content is a great way to present yourself as an expert in your industry. The same goes for the content you publish on Google Plus page. Google is keen to rank authoritative content higher in search results, so if you show yourself as an expert, this may potentially lead to higher search engine rankings.
The more ‘Plus Ones’ your content receives, the more likely it is to be ranked higher by Google.
It is worth considering that Google treats the content published on Google Plus pages just like any other pages on the internet. This means that any content you publish will be efficiently indexed by Google and will gain a place on search engine results pages.
Passing on page rank
Any featured links you use in Google Plus posts will benefit from being passed page rank. The process is a two way street as pages that link to Google Plus content will also pass page rank to your Google Plus posts and pages. Pages that are ranked highly stand a better chance at increasing their traffic levels.
Google Plus Authorship enables you to benefit from a higher visual profile in search results. The search engine now validates the sites where you publish content with your Google Plus profile. You will notice than when you set Google Authorship up, your image will appear next to the search results. By attracting greater visual attention to your links, people are more likely to click on them. To set up authorship on your website you will need to integrate the rel=author tag and link it to your Google Plus profile.
If you fail to utilise Google Plus effectively then you will simply lose out in terms of SEO and are essentially give your competitors a chance to get one step ahead. Whilst Facebook and Twitter will still play an important role in your social media strategies, they actually restrict Google from accessing much of their data, limiting their SEO effectiveness. If you really want to improve your SEO campaigns through social media use, make Google Plus your number one choice.
Image credits: SEOPlanter & Wickerfurniture
Whilst businesses are encouraged to carry out as many free advertising techniques as possible, such as promoting on social media sites and creating captivating blog content, there usually comes a point where they need an extra boost in the marketing department. There are many different avenues businesses can venture down when it comes to paid advertising, but one of the most effective ways is to use StumbleUpon paid advertising. In this article we will provide information on how to use StumbleUpon along with some of its key benefits.
Today many businesses use StumbleUpon paid advertising to supplement their natural marketing efforts.
How to use StumbleUpon to promote your website
StumbleUpon offers a service called Paid Discovery which works similar to Cost per Click. However the difference with StumbleUpon’s system is that you will not actually have to create any advertisements. Instead you will be paying to have your website shown more frequently to targeted users when they click the Stumble button. Users will not have to click anything. They will be simply taken directly to your website. StumbleUpon currently offers two affordable paid advertising plans. The first is ‘basic’ and costs $0.10 per unique visitor and the second is ‘add-on’ costing $0.12 per unique visitor. These rates are much more affordable than those offered by both Facebook and Google.
Is StumbleUpon good for business?
The simple answer to this question is yes, especially if you are looking to widen your target audience. One of the great things about StumbleUpon’s Paid Discovery service is that it requires very little effort to use. If you feel like you are already struggling to manage your social media accounts on sites like Facebook, Twitter and Google Plus, using Paid Discovery via StumbleUpon is a hassle-free and effective option. Not only can your business benefit from using StumbleUpon for marketing your website, but you can also use it to direct traffic to your company blog too.
How to submit my website to StumbleUpon
If you are wondering how to get listed on StumbleUpon, then the first step is to register for an account. You can then create a new campaign for your chosen URL. Once you have named your campaign and input your websites URL you can then select the audience you want to target, as well as the devices and categories. Your campaign will then need to be approved by StumbleUpon before it is put into action. It is as easy as that!
StumbleUpon provides businesses with an easy and effective way to increase their website traffic levels.
How to submit my blog to StumbleUpon
If you have a company blog that you would also like to drive traffic to, then it his highly recommended that you also create a separate campaign for its URL. Simply follow the steps outlined in the previous paragraph.
Using StumbleUpon for marketing
The main purpose of using this platform is to get StumbleUpon traffic visiting your website with little to no effort. Whilst doing the hard work for you by putting your website in front of targeted users’ eyes, StumbleUpon will also encourage visitors to up vote your page. The more up votes you get, the more natural visitors you are likely to receive from StumbleUpon. These visitors will not cost you a single penny.
If you are looking to supplement your natural marketing efforts and drive traffic to your website or blog, we highly recommend trying out StumbleUpon’s Paid Discovery service. The best way to find out if it is the right form of paid advertising for your business is to test the waters. Simply spend a small amount as an experiment to see if the quality and quantity of your website traffic improves.
Find out how you could use Stumbled upon paid advertising below… In this handy video guide .
Since being launched in September 2011, Google Plus has become the second most actively used social network, with over one billion registered users and five hundred and forty million active users. Despite its popularity, many businesses are still failing to make use of this social media channel, preferring to utilise the features of other social media sites like Facebook. In this article we will take a look at statistics relating to Google Plus and Facebook and explain why businesses should aim to utilise Google Plus this year.
Although many Google Plus accounts are created by users wanting to comment on YouTube videos and use Gmail, they still hold an impressive share of the market for a late comer!
The latest statistics for Google Plus and Facebook
Whilst Facebook continues to lead with seventy per cent of social media account ownership by global users, Google Plus accounts for fifty per cent. Whilst you must remember that other Google products such as Gmail and YouTube require users to have Google Plus accounts and therefore contribute towards its figures, it is still an impressive percentage to say that Google Plus was a relatively late entry to the social media market.
Facebook does still hold the highest percentage of active users at sixty per cent globally; however Google Plus has a respectable forty four percent share. It is worth considering that Google Plus is growing at a rapid pace and is likely to overtake Facebook to become the most widely used social media platform. If this is the case, businesses need to utilise the platform now in order to start reaping the marketing benefits. Take a look at some of the reasons why Google Plus is looking like the social media site of the future below.
Google Plus provides extensive functionality
It is fair to say that Google Plus incorporates some of the very best features of social media sites like Facebook, as well as having its own set of unique selling points and distinct qualities. Some of the borrowed features include customisable profiles, the ability to upload photos, create events, post text, links and videos and share posts. Google Plus also has the ‘Plus One’ function which is very similar to Facebook’s ‘Like.’
In terms of groups and business pages, Google Plus has communities where users can engage in conversation either publicly or privately. It also offers Google Plus Business, which provides a great alternative to Facebook’s pages.
Something unique about Google Plus is its Hangouts. Google Hangouts provides users with a free video calling platform that they can use to connect. The platform can also be used by brands for inexpensive business seminars and open forums, which are great for connecting with clients and partners.
Google has been clever in the sense that it has borrowed successful features from other social media sites and made them better.
The latest report from Gigya shows that Google Plus only currently accounts for two per cent social sharing, which seems considerably low, especially when you consider they have the second largest user base. However it is believed that this gap is narrowing rapidly, with social media tracking organisation Searchmetrics estimating that Google Plus will surpass Facebook in sharing activity by May 2016.
Their research predicts that Google Plus users will generate a whopping one thousand and ninety six billion ‘Plus Ones’ a month, whereas Facebook users will generate just eight hundred and forty nine billion shares per month. If these estimations are accurate, Google Plus is well on its way to becoming the most actively used social media network.
One final reason…
Last but not least we have what is probably the most compelling reason for brands to use Google Plus and that is the fact it is owned by Google. If you are looking to rank highly in searchers, obviously Google Plus is going to have an influence on it, more so than other social media sites. In order to successfully boost your websites SEO and authority, you need to look into creating excellent content on Google Plus, build up a strong following and gain as many ‘Plus Ones’ as possible.
Eight hundred thousand users join Google Plus every month. Just think about how many of those you could potentially connect with and advertise your products to. With so many benefits, Google Plus is a social media site that brand marketers simply cannot afford to ignore.
Image credits: brianDhawkins & cambodia4kidsorg
If you have only just got used to using Facebook and Twitter to promote your business, the thought of doing it all over again with a new social network may seem exhausting. The fact is that Google Plus is here to stay and has become an important part of search results, so whether you like it or not, you need to get on board! Here we will provide advice and tips on how to increase your followers on Google Plus.
Fill out your Google Plus profile with detailed information
In order to stand the best chance at building up a good following on Google Plus, you need to make sure that you have completed your profile. This will involve creating a personal bio, as well as uploading appropriate photographs of yourself. It is also important to link to your other social media profiles in the ‘other profiles’ section, as well as any blogs or websites you contribute to in the ‘contributor to’ section. This is essential if you want to be able to benefit from claiming Google authorship.
Add people to your circles
On Facebook you add people to your friends list, but on Google Plus you add people to your circles. You can set up different circles for different groups of people e.g. friends, work colleagues and industry professionals. When it comes to adding people to your circles try to keep your number relatively low compared to the number of people that have added you to their circles. If you are followed by a large number of people but follow relatively few people, you will be considered to be more influential. This will suggest to others that they also need to follow you, helping you to grow your following significantly.
A great way to go about increasing your followers is to add people to your circles, see if they follow you back and if after a couple of days they have not, then remove them from your circles. The Google Plus ‘Find People’ tool is fairly good at connecting you with people you may already know, as well as those whom you share interests with. Google Plus limits you to following a maximum of one thousand people a day (though this is possible too many to keep track of) and five thousand people at any one time.
Grow your network of followers on Google Plus by following users in relevant circles that have been shared with you.
Search for relevant circles that others have shared
It may take several days, but once Google Plus has run out of relevant matches in the ‘Find People’ section, you will need to continue building up your following by searching for relevant circles that other people have created. When Google Plus users share their circles, you can easily follow all the people included in their circles, with just one click of the button. Again the hope is that these people will follow you back. If they do not, repeat the process of removing them from your circles.
Add a Google Plus badge to your website or blog
If you haven’t already it is a good idea to add a Google Plus badge to your website or blog. This should link directly to your Google Plus profile, so users can quickly and easily add you to their circles. Some of the Google Plus badges allow you to show how many people have you in their circles. The more people that are following you, the more likely others are to follow you too.
Publish interesting content
It is unlikely that you enjoy reading boring or irrelevant content and the same goes for your followers. This is why it is essential that you publish relevant and interesting content if you want to capture your followers’ attention and encourage interaction. The better the quality of content you publish, the more likely others are to add you to their circles. Vary your content so that it is not all text based. Users enjoy seeing images, videos and infographics from time to time too.
Share your content at the optimal time
In order to get the best response in terms of views and interaction with your content, you need to make sure that you share it at the optimal time. If you are posting your content at a time when your followers are not online, then you are going to get very little views and response. A great way to find out the best time to share your content is to use the Timing + app. This app analyses your last one hundred posts on Google Plus to identify when the best time is for you to post. All you have to do is allow it to access your Google Plus account and it will do all of the hard work for you!
Comment on other users’ posts
The more you engage with users in your circle, the more likely you are to increase your number of followers on Google Plus. By commenting on other people’s posts, particularly on niche topics of interest, you will be putting yourself in the eye line of their followers, who may be interested in following you too if they share your opinion or simply your interests.
Interact with others on Google Plus by commenting on their posts and sharing their content. This will help you to build up a bigger following.
Take note of how others have grown their followings
A great way to increase your followers on Google Plus is to find out how others have done it. In order to find out detailed information about other successful Google Plus users, you will need to use a tool called Allmyplus. This tool will give you access to information such as the posts a particular user has published, when they published them and how many interactions they received. By viewing this information, you should be able to get a better understanding of how they went about growing their Google Plus following.
Whilst Google Plus may not yet be as popular as social networking sites like Facebook and Twitter, especially with average users, it has great potential for website owners, marketing companies and bloggers. From reading this article, we’re sure you will have gathered that the key to increasing followers on Google Plus is to be an active participant. This involves regularly publishing content, creating meaningful comments on others’ posts, plus one-ing posts and sharing them with your followers. It is equally as important to continue to follow others regularly in order to build up connections. Use your Google Plus profile to make people aware of who you are and why they should follow you.
Watch this interesting video below -
How to add shared google plus circles and grow your followers by Samantha Carl below