Google is constantly changing the SEO game for website owners, making it increasingly difficult to achieve the number one spot on their search results pages. The most recent change came last week, when Google announced it would now be ranking sites with ‘https://’ higher in it’s search ranking results.
From now on Google will be including https:// as a factor when ranking sites for its search results pages.
Making the web a safer place
Security is and always has been one of Google’s top priorities, with the company investing in HTTPS encryption as standard. With one of their goals being to make the internet a safer place for web users, Google wanted to make sure that the sites users were accessing from their search results were equally as secure. Along with creating resources to help webmasters fix and prevent security breaches, they have now taken things a step further and announced https:// as one of their ranking signals – something which they usually keep hush hush about!
The aim is basically to encourage webmasters all over the world to adopt HTTPS and greatly improve security for those visiting their websites.
‘A lightweight signal’
After receiving positive results in tests that took encrypted connections into account when ranking sites, Google decided to start using HTTPS as a ranking signal. As it currently stands, the search engine claims that it is only a lightweight signal and thus so far is only affecting less than one per cent of global queries. Google has also made the point that other ranking signals such as unique, high quality content still have more weight than HTTPS.
Over time it is likely that the search engine will strengthen encrypted connections like HTTPS as a signal, so it is advised that webmasters switch from http:// to https:// in the near future.
Is your website as secure as it could possibly be?
Guidelines for securing your website
The search engine has announced that they will soon be publishing a detailed list of best practices in order to assist those looking to switch from HTTP to HTTPS. The best practices will make it easier for website owners to boost the security of their website and prevent them from making common mistakes. For now they have outlined a few basic tips, which we have featured below.
- Decide what kind of certification your site requires (single, multi-domain, wildcard certificate)
- Use 2048-bit key certificates
- Make sure you use relative URLs for resources that reside on the same secure domain
- Do not block HTTPS site from search engine crawling using robots.txt
- Avoid using the noindex robots meta tag – you must allow indexing of your pages for this to work
Is https:// an essential feature?
Google giving away any SEO tips is a rarity, so in cases like this when they do, it is important to sit up and take notice! Whilst some believe this is simply a ploy by Google to get people to spend more money and make things more complex, it’s one of those cases where if you don’t do it, you could risk being overtaken by a competitor that has, in the near future.
Although it has been questioned whether Google is implementing this algorithm change as a way to keep webmasters on their toes, you could look at it as their way of making the internet a safer and more secure place for users. Here at Online Media Direct we always advise our clients to stay on the right side of Google and therefore encourage users to switch to HTTPS if they want to improve their website’s SEO and create a securer environment for site visitors.
This is an interesting and bold move by Google and one that is doubted by some, yet welcomed by many. For more information about securing your website and making SEO improvements, feel free to get in touch.
Image credits: Yuri Yu. Samoilov & perspec_photo88
Today businesses of all sizes and from all industries can benefit from using online marketing – even window cleaners! If you have just set up your window cleaning business or are looking to expand your customer base, check out the five ways a window cleaner can use online marketing to get you off to a good start.
Window cleaners can use online marketing to increase awareness of their business and expand their customer base.
1.Build a website to attract local customers
Many business owners make the mistake of thinking that because they do not physically sell their products online; they do not need a website. For window cleaners, a professional website provides the perfect opportunity to generate meaningful leads. Today many people actually ‘Google’ a company name to check they are legitimate and obtain their contact details. If you don’t have a website for your window cleaning services, you could risk losing potential clients to your competitors. Building a website will not only help local customers to find you online but also go a long way in giving your business credibility.
2. Blogging and guest blogging
Creating a window cleaning blog for your website and guest blogging on other industry-relevant websites is a great way to market your business and improve your website’s SEO. Sharing window cleaning tips and industry news on your blog will help you to engage with your audience and build up their trust in your company. Writing a window cleaning blog will also allow you to show off your expertise. Both customers and search engines favour experts, so the more knowledgeable you appear, the more likely your site is to rank well in relevant searches.
Blogging is key to improving your website’s search engine optimisation. The higher your window cleaning website ranks in relevant local searches, the more traffic it will get, giving you a better chance of converting visitors into loyal clients.
3.Market your services on Facebook
Window cleaners can also benefit from marketing their services on social media websites like Facebook. Setting up a Facebook page will provide a platform where you can interact with customers and market your services to potential new clients. Start by inviting your friends, family and existing clients and encouraging them to share your posts. You may also want to think about creating Facebook adverts targeted at a local audience and joining local groups as a way to generate leads.
Take pictures with your iphone while your on the job and share the results on your business page !
4. Use PPC to generate leads
Pay-per-click services like Google Adwords provide a fantastic way for generating leads. Using Google Adwords, you can create targeted ads
that feature keywords relevant to the window cleaning services you provide and the area you operate in. The great thing about pay per click marketing is that you will only pay when someone clicks through to your window cleaning website or landing page. This means you are only really paying for your advert when someone shows genuine interest in your services.
If you are thinking of trialing PPC marketing, we highly recommend creating optimised window cleaning service landing pages that provide visitors with your phone number or an online query form. This will help you to convert visitors and generate meaningful leads for your window cleaning business.
5. Retain customer loyalty using email marketing
Many self-employed window cleaners and owners of small window cleaning businesses fail to realise the potential of email marketing. Simply keeping in touch with clients and providing coupons and discounts via email will help you to retain their loyalty.
Just because you work offline, doesn’t mean you can’t effectively market your window cleaning business online. For more information about how your window cleaning business can benefit from online marketing, get in touch with a member of the Online Media Direct team today.
Image credits: udo geisler & Spencer E Holtaway
A touch of summer is set to arrive in the Valley Centre town square as locals will be able to enjoy a soft, sandy beach, ice creams and donkey rides.
For a two week period the town centre will be transformed into Rawtenstall-on-Sea as a temporary seaside location is created in a bid to draw in more visitors.
Organisers are hoping that the recent hot spell of weather will continue as they work hard to bring a real feel of the seaside to the Valley Centre town square.
A venue often used for fairs and other events, the beach-themed makeover is hoped to draw the crowds.
Rawtenstall on Sea, for all the family this summer
Foster Cubbins Funfairs are one of the organisers, and said that they had deliberately kept costs down to make it accessible for all families, with offers for both children and adults.
Some of the features on offer will include a giant sandpit, donkey rides, ice cream, a food court, kid’s characters walking around plus stalls selling bucket and spades and other beach-themed merchandise.
Local residents are being urged to bring along their deckchairs and spend some time relaxing in the newly-created resort.
A fun-filled fortnight
But if you want to make the most of Rawtenstall-on-Sea you will have to be quick as the beach will only be in town for a fortnight.
A spokesperson for the Rossendale Revival Group, Barry Hyde, said that the transformation was intended to make people “..sit up and take notice” and would hopefully “..get people into town”.
The beach and town centre entertainment will be open from 1-10th August.
Image Credit: Rossendale Free Press
In excess of 200 jobs are expected to be created at Burnley Bridge Business Park in Hapton as a second client signs up to occupy one of the spaces.
It’s not yet been publicly announced who the business will be but it’s widely expected to bring in more than 200 jobs to the area, providing a much-needed boost.
£30 million investment
Burnley Council leader, Mark Townsend, confirmed the news at a recent council meeting, assuring listeners that the arrival of the latest tenant would ensure that ‘real results’ would be delivered.
Although the deal is believed to be secure, it’s too early for the council to announce who the tenant will be.
Mark Townsend confirmed real results would be delivered
However, they are expected to bring a whopping £30 million of investment into the area as they take up occupation of the 400,000 square foot site.
Burnley Bridge Business Park has been built just off Junction 9 of the M65 and is the largest industrial park to have been constructed in the M65 corridor during the last ten years.
Electric wholesaler YESSS has already been confirmed as the first tenant to occupy the site, and Councillor Townsend was quick to describe the ‘fantastic opportunities’ that the 70 acre development is delivering to the area.
The council leader went on to describe the impact the business development could have both on Burnley and the whole country, but warned that many households in the area were still battling against ‘increasing hardship and falling living standards’ despite this recent investment.
Image Credit: Burnley Council
Two Lancashire businesses have joined forces to create a cutting edge technology which will deliver a superfast broadband connection to residents all over the local area.
Pro Light Concepts and internet specialists 6G have combined their services to create a new transmission site which will route the speedy broadband connection to both homes and business all over the borough.
Unlike many internet providers, 6G don’t use underground cables, instead preferring to rely on air fibre technology to transmit its service.
This means the broadband is delivered through the air, rather than underground, a revolutionary new way to achieve the result without disrupting roads all around the region.
Broadband speeds are set to soar under new proposals for Blackburn and Darwen
Using the iconic chimney at Pro Lights Concept’s Olive Lane property, a new superfast connection has been created. 6G believes this could provide speeds of up to 100Mbps, a vast increase on the current average of 2-5Mbps which is currently experienced by both homes and businesses in Darwen and Blackburn.
Benefits for businesses
Although residents will undoubtedly be looking forward to being able to surf the internet in double-quick time, its businesses who may receive the biggest benefits.
The managing director of Pro Light, Andrew Jeffery, described the problems that having a slow internet connection had on his business, reducing the amount of work that could be done or customers that could be dealt with.
Mr Jeffery said that he believes the arrival of the new 6G service could be a ‘major boost’ for the whole Darwen business community.
Image Credit: Sean MacEntee
The campaign to bring a rail link to Rossendale has been given a boost after MPs pledged their support for the move.
More than 1500 local residents have indicated their support for a park and ride facility, plus a new rail link, and MPs from Rossendale, Bury, Rochdale and Greater Manchester have all thrown their weight behind the request.
At present, Rossendale is the only borough in Lancashire which remains without a mainline connection and politicians believe this could be hurting the local economy.
Jake Berry, MP for Rossendale has been a supporter of the campaign since before he was elected, and reiterated the need for better rail links in order to ‘bring in more investment into our area’.
Rossendale residents want a rail link added to their other public services
This view was echoed by Haslingden MP, Graham Jones, who said, “Better transport connections make for a stronger economy and that is the message coming from businesses in Rossendale and Haslingden.”
Rossendale has been the centre of a “Get Us Back On Track’ campaign which has offered residents the chance to complete an online survey, which can be found at www.surveymonkey.com/s/rossendalerailsurvey.
The survey is designed to highlight the need for commuter links, and persuade the government to reconsider their existing plans for infrastructure in the area.
The Labour parliamentary candidate for Rossendale, Will Straw, described it as ‘hugely disappointing’ that neither the government nor Network Rail had plans to include a Rossendale rail link in its ‘growth’ plans for Lancashire.
MPs are hoping to gather more support from across the region prior to the upcoming Network Rail review meeting.
Image Credits: Ingy the Wingy
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Whilst participating in social media marketing, blogging and email marketing is all very well and good; unless you have a clear internet marketing strategy in mind, you could end up putting effort and money into your work and generating very little in return. If you don’t have an online marketing strategy, how do you know you are achieving great results from your social media, blogging and email marketing efforts? It’s not like your company will be working towards any set goals or has anything to measure your efforts against. If you really want to make a difference with your marketing techniques, a sound internet marketing strategy is a must have.
Make sure your business is working towards a goal and moving in a single direction by implementing a bespoke online marketing strategy.
A good internet marketing strategy will give your business direction. It will pull together all of the different marketing techniques you use and show you how you can use them cohesively to achieve the goals you set. Below we have explained some of the other reasons why every business needs an online marketing strategy.
Market to the right customers
When you are creating an internet marketing strategy, one of the first things you will need to do is identify who your intended audience is. Once you have done this, you will be able to tailor your strategy with your target customers in mind. For example, you will need to think about which social media channels your target customers are likely to use and what type of content they are most likely to engage with. Knowing your target audience and creating your online strategy around them will also ensure that you are sending out the right messages to them and using the most appropriate language to speak to them. Doing all of this will help you target people that are actually interested in your products and services and give you a better chance of converting them into paying customers.
Know what your competitors are doing
Creating an online marketing strategy will encourage you to not only think about what your business is doing but also what your competitors are doing. The more you learn about your competitors, the easier it will be for you to predict their next move so you can get one step ahead of them. Many companies base their strategies on proven successful tactics used by competitors and identify their failures, so they know what to avoid doing themselves.
Having an internet marketing strategy will help you to see how your social media marketing efforts can fit together to achieve better results for your company.
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Improve consistency and focus
The more consistent your marketing messages are, the easier it will be for customers to remember and trust your brand. Developing a clever and cohesive marketing strategy that brings together all of the different marketing methods you use will help improve consistency and focus. It will ensure that you are sending the same messages out to your audience and promoting the same company values, no matter what platform or medium you are using.
Know where you are going and how to get there
As we mentioned previously, a good internet marketing strategy will give your business the direction it needs to succeed. Careful planning will help you allocate your resources and spending. It will also ensure that all of your marketing techniques are aligned and working towards achieving the same long-term goals, even if their short-term goals differ.
Without a bespoke internet marketing strategy in place, your business’s marketing efforts will lack focus and you may find that you are spending money without generating any meaningful results. Today an internet marketing strategy is a must-have for all businesses and if you need help creating one, our team of internet marketing experts are more than happy to help.
Image credits: Sean MacEntee & greyweed