If you have only just got used to using Facebook and Twitter to promote your business, the thought of doing it all over again with a new social network may seem exhausting. The fact is that Google Plus is here to stay and has become an important part of search results, so whether you like it or not, you need to get on board! Here we will provide advice and tips on how to increase your followers on Google Plus.
Fill out your Google Plus profile with detailed information
In order to stand the best chance at building up a good following on Google Plus, you need to make sure that you have completed your profile. This will involve creating a personal bio, as well as uploading appropriate photographs of yourself. It is also important to link to your other social media profiles in the ‘other profiles’ section, as well as any blogs or websites you contribute to in the ‘contributor to’ section. This is essential if you want to be able to benefit from claiming Google authorship.
Add people to your circles
On Facebook you add people to your friends list, but on Google Plus you add people to your circles. You can set up different circles for different groups of people e.g. friends, work colleagues and industry professionals. When it comes to adding people to your circles try to keep your number relatively low compared to the number of people that have added you to their circles. If you are followed by a large number of people but follow relatively few people, you will be considered to be more influential. This will suggest to others that they also need to follow you, helping you to grow your following significantly.
A great way to go about increasing your followers is to add people to your circles, see if they follow you back and if after a couple of days they have not, then remove them from your circles. The Google Plus ‘Find People’ tool is fairly good at connecting you with people you may already know, as well as those whom you share interests with. Google Plus limits you to following a maximum of one thousand people a day (though this is possible too many to keep track of) and five thousand people at any one time.
Grow your network of followers on Google Plus by following users in relevant circles that have been shared with you.
Search for relevant circles that others have shared
It may take several days, but once Google Plus has run out of relevant matches in the ‘Find People’ section, you will need to continue building up your following by searching for relevant circles that other people have created. When Google Plus users share their circles, you can easily follow all the people included in their circles, with just one click of the button. Again the hope is that these people will follow you back. If they do not, repeat the process of removing them from your circles.
Add a Google Plus badge to your website or blog
If you haven’t already it is a good idea to add a Google Plus badge to your website or blog. This should link directly to your Google Plus profile, so users can quickly and easily add you to their circles. Some of the Google Plus badges allow you to show how many people have you in their circles. The more people that are following you, the more likely others are to follow you too.
Publish interesting content
It is unlikely that you enjoy reading boring or irrelevant content and the same goes for your followers. This is why it is essential that you publish relevant and interesting content if you want to capture your followers’ attention and encourage interaction. The better the quality of content you publish, the more likely others are to add you to their circles. Vary your content so that it is not all text based. Users enjoy seeing images, videos and infographics from time to time too.
Share your content at the optimal time
In order to get the best response in terms of views and interaction with your content, you need to make sure that you share it at the optimal time. If you are posting your content at a time when your followers are not online, then you are going to get very little views and response. A great way to find out the best time to share your content is to use the Timing + app. This app analyses your last one hundred posts on Google Plus to identify when the best time is for you to post. All you have to do is allow it to access your Google Plus account and it will do all of the hard work for you!
Comment on other users’ posts
The more you engage with users in your circle, the more likely you are to increase your number of followers on Google Plus. By commenting on other people’s posts, particularly on niche topics of interest, you will be putting yourself in the eye line of their followers, who may be interested in following you too if they share your opinion or simply your interests.
Interact with others on Google Plus by commenting on their posts and sharing their content. This will help you to build up a bigger following.
Take note of how others have grown their followings
A great way to increase your followers on Google Plus is to find out how others have done it. In order to find out detailed information about other successful Google Plus users, you will need to use a tool called Allmyplus. This tool will give you access to information such as the posts a particular user has published, when they published them and how many interactions they received. By viewing this information, you should be able to get a better understanding of how they went about growing their Google Plus following.
Whilst Google Plus may not yet be as popular as social networking sites like Facebook and Twitter, especially with average users, it has great potential for website owners, marketing companies and bloggers. From reading this article, we’re sure you will have gathered that the key to increasing followers on Google Plus is to be an active participant. This involves regularly publishing content, creating meaningful comments on others’ posts, plus one-ing posts and sharing them with your followers. It is equally as important to continue to follow others regularly in order to build up connections. Use your Google Plus profile to make people aware of who you are and why they should follow you.
Watch this interesting video below -
How to add shared google plus circles and grow your followers by Samantha Carl below
Infographics are a great way of displaying lots of information in a image now you can make those images move with the use of our old friend the gif. Gifs cant display on Facebook but are heavily used on google plus.
Checkout this great example below.
This week I have been inundated with messages from people informing me of Matt Cutts latest update regarding guest blogging as a practice of gaining backlinks.
“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”
Lets just take this in perspective and think about the scare mongering headlines we are seeing on many marketing blogs which are used to gain your attention.
Is Matt Cutts saying Guest Blogging has suddenly become a Illegal practice and anyone that does this for their site is going to get banned from Google and gain a massive penalty ? No he isnt. He goes on further to mention…
Matt Cutts continued by saying “For historical reference, I’ll list a few videos and links to trace the decline of guest articles. Even back in 2012, I tried to draw a distinction between high-quality guest posts vs. spammier guest blogs”
Poor sites that accept low quality content that isn’t perhaps uniquely written and is adding no real value to the end user. Matt Cutts is saying this is an end to poor quality guest blogging that are used just to pass on page rank to sites to boost them. The obvious examples of this are the following -
- Sites linking to totally un relevant webpages nothing to do with their niche.
- Overuse of keyword anchor text links on keywords
- Not genuine unique content and with no real value
So if your SEO provider is doing genuine outreach lets take this as an example a Dentist looking to rank on the first page to be found within their county. The SEO company does research and builds up contacts within Dental and health Blog owners and provide them with some content that promotes “the benefits of flossing for children.” If that is published and it links back to the Dentists site via the name of the practice as the provider of the article their is nothing wrong with this practice it is perfectly normal and genuine. But however if I went to a Shopping or sports Blog and posted that same article and linked it back to the site with the anchor “Dentists Lancashire” It would be a completely different scenario.
Doing this probably wouldn’t give you a penalty but if you were doing 10 to 20 per month for 3 to 6 months the chances are you could. In our eyes this is the end of poor quality non genuine guest blogging. Combine a small number of genuine guest blogs with a content strategy on your site and you will see good improvements on your site. What is wrong with adding real genuine insights and information in your sector or industry ?
Matt Cutts continued by adding -
“It seems like most people are getting the spirit of what I was trying to say, but I’ll add a bit more context. I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.
I’m also not talking about multi-author blogs. High-quality multi-author blogs like Boing Boing have been around since the beginning of the web, and they can be compelling, wonderful, and useful.
I just want to highlight that a bunch of low-quality or spam sites have latched on to “guest blogging” as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. Because of that, I’d recommend skepticism (or at least caution) when someone reaches out and offers you a guest blog article.”
The situation now is that if you have a thriving ecommerce site but you don’t have a mobile version of it, your site will be left far behind. More and more people are increasingly going mobile, preferring to study product reviews, do comparison shopping and actually shop for goods on their smartphones. Are you ready to join the bandwagon? Click here for an in-depth eCommerce conversion rate study.
1. Know How Smartphone Users Interact With Websites
Mobile users will access your site while on the go. They need to be able to get in and get out in a few seconds, whether it is to make a purchase, browse content, read a story and so on. This means you need to keep the features, content and navigation to a minimum. Cut down the images and elaborate design elements. Allow plenty of white space to enable comfortable browsing.
2. Keep the Needs of Different Handsets in Mind
If you design a site for Samsung devices, quite likely the design won’t look good on an iPhone. Therefore it’s best never to design a site with a particular device in mind. Create a design that’ll look the same on several main devices. Be sure to test the design on several devices Nokia, Samsung, Hitachi, iPhone and others.
3. Make Sure Your Branding Is Consistent
Invest in a custom mobile design instead of using stock mobile templates, so that you can enable your websites branding in the mobile site as well. A custom mobile site design will help you translate your logo, fonts, images, colours and styles effectively for mobile viewers and search engines.
4. Make Information Access Quick and Easy
Optimize links and content in such a way that your mobile users get what they want within a click or two. That means product info, pricing, reviews and so on should be easy to find. Make sure your copy text is brief and to the point. Link to your main site, if needed, so that users know where to find additional information.
6. Optimize Bandwidth
Make sure your site loads fast. Mobile users are usually moving around, which means they will wait only a second or two for a site or its elements to load. To this end, you’ll have to disable avatars, icons, large pictures, heavy backgrounds, Ads and so on, as all of them take time to load.
7. Take Care While Handling Mobile-Related Canonical Tags
Do use canonical tags on all mobile pages. This is based on Googles recent announcement. You must ensure that your mobile interface can be easily updated with new recommendations from Google or industry websites. Using canonical tags is the best way to keep your mobile site flexible and readily updatable from an SEO perspective, to see consistent best results with regard to mobile performance.
8. Help Google Recognize and Index Your Mobile Site Separately
Be sure to use the “m-dot” URL format for example, m.xyz.com so that Google recognizes and indexes your mobile site separately. Also enable keywords for SEO purposes. People who want to buy certain products or find certain people will still Google for them, mobile site or website. Implement the right keywords to enable their search.
9. Follow Page Design Rules Meant For Mobile Sites
Enable Alt-tags for pictures, so that users can know what the picture is, even if they’ve blocked images. Avoid frames, tables, big pictures, lengthy texts, and lengthy links and so on, as these can take up too much space.
10. Keep Only Relevant Content
Mobile users want to get the best out of the internet while on the move, and even while in transit. Therefore, remove all such content that is not relevant or important to mobile users. People on the go don’t need to read about how your company started and how you developed your first product. Remove detailed technical information, drawings, career information, CSR details, and so on.
11. Test Your Design
Compare performance from different designs via mobile site A/B testing, using Atmio, Googles GoMo site and others. Get a bunch of people to test your design on multiple devices and give you feedback. Listen to complaints and implement changes to achieve optimum results on various devices.
12. Add a Link to Your Site
Some users may want to access your main website on their mobile browsers. They might want to do this to find specific info, or to read more about your product. Be sure to provide a link to your full website. Some designers tend to redirect mobile users back to the mobile site, but this is a user-unfriendly way to do things.
Research estimates online retail to eclipse $350 billion by 2016. That’s a big number, reason for business people to seek online exposure. Search engine optimization and marketing efforts help business owners translate brand messages, enabling digital commerce.
Pay-per-click or PPC is championed for facilitating quick exposure, while levelling the field of competition, allowing smaller brands to usher exposure by wisely spending pay-per-click budgets.
Strict statisticians understand, Numbers don’t lie, but that’s misleading. Sometimes, PPC numbers fluctuate; but, before making definitive assessments, it’s better to adopt a broader viewpoint for optimal management.
Consider the following situations where immediate insinuation leads to marketing mistakes.
(Photo credit: Search Influence)
Impressions Up and Clicks Down
Search engines are offering your pages in the SERP’s more often, but contrary to immediate assumption, consumers are not clicking through to your sites pages! What did you do wrong? A number of reasons account for zero mistakes made.
Have you included new words to your campaign? If so, they may be too broad, intertwining with another vertical. For example, what if you had a new dog collar on the market called, The Nike Collar? Search engines may offer your brand pages when consumers conduct a broad, Nike search. Because they’re looking for sneakers and not collars, they will not click.
Great Clicks and Lousy Conversions
You hired a savvy marketing team to orchestrate witty and entertaining PPC ad copy. Eureka! Your PPC efforts are finally coming to fruition. But, the clicks are running your ad dollars up, while lousy conversions are not compensating for dollars spent. What happened?
While the double entendres and puns infused in the PPC ads are funny enough to intrigue interest, begetting clicks, the process ultimately confuses consumers, those who quickly bounce from your landing page once they realized the disconnect between the promise of the ad and the reality of the landing pages offered information, more information regarding this can be found here.
More Sales but Less Money
Pay-per-click efforts are engineered to make more sales and money for leveraged businesses. However, what happens when you’re pleased to see the success of PPC efforts, yet, ultimately, the endeavour is aligned with overall losses on your P&L sheet? Who or what is to blame? Perhaps you are.
What is the marketing and acquisition price of each product and service? Each has its own sales tunnel. What is the cost of acquisition regarding each individual PPC effort? For example, you may be making more software sales, but you may also be paying more to acquire those initial leads.
Increased Traffic and Decreased Engagement
Pay-per-click ads help consumers find respective goods and services, first alerting brand real estate exists, offering what consumers are seeking. However, the best billboard ads in the world cannot compensate for poor ambiance and user experience, once buyers get to a brands online real estate, web pages.
Your website is experiencing increased traffic due to well-managed PPC efforts. However, metrics of behaviour are not aligned with your PPC success; people are quickly bouncing from your pages. Why? It may have nothing to do with PPC and everything with user experience. How long is it taking your sites pages to load? Are there signals of authority and engagement on your pages? Is your design poor or outdated? Consumers have choices. Traffic does not warrant eventual engagement and sales.
Today most people rely on technology to help them carry out everyday tasks. Over the last couple of years there have been an increasing number of businesses having custom mobile applications developed in order to meet the needs and requirements of the ever growing number of mobile users. In this article we will explain the benefits of custom mobile apps and how you can go about having one created for your business.
Having a custom mobile app built can give your business a competitive edge.
Relevant to your business
One of the most obvious benefits of custom mobile apps is the fact they are relevant to your business. By creating a custom app with your business in mind, the developer can ensure that the app meets the needs of your target audience. The app can also be integrated with your existing ERP system, creating a seamless link between all of your existing sales channels.
With more and more people using their smartphones to shop online, it seems only sensible that businesses have a mobile presence. Those that don’t, risk losing out on potential sales to their competitors. Whilst some business owners choose to have mobile websites created for their company, others take it a step further and have custom mobile apps built. A study conducted by Compuware earlier this year found that eight five per cent of consumers preferred apps over mobile sites. The idea of being able to shop online using a smartphone is that it is quick and easy. This is something that custom mobile apps can offer, along with the added bonus of convenience.
Another advantage of providing consumers with a custom mobile app is that it can increase brand loyalty. Providing individuals with the information they need and want, twenty four seven is the best way to build up a loyal base of customers.
Developing an app
If you are thinking of developing a custom mobile app for your business, then now is the best time to make a start. Unless you have experience in developing mobile apps, you will need to seek the advice of an expert developer.
Learning about iOS and Android app development
Next week marks the start of Global Entrepreneurship Week. The organisers behind this week are encouraging businesses to take a step further in their plans and for you; this might be having a custom mobile app built for your business. Events are taking place all over the country, so make sure you pop along to one. There you will be able to get all of the information and support you need.
Bermotech are also putting on a free workshop on 23rd November at Imperial College in London. The event titled ‘An Introduction to iOS and Android Mobile App Development’ is aimed at those interested in getting into app developing. The workshop will involve an information session followed by Q&A and networking. It may be a great event for you to go to if you are looking to have an app developed for your business, as you will get a better idea of what is involved and may even meet an aspiring developer that could help you with your project.
Custom mobile apps make it easier and quicker for customers to access the information they require, which could result in an increase in conversion rates.
A custom mobile application may be just what your business needs in order to expand its customer base and increase sales. There are many different styles of app that can be created, so you will need to speak with an expert developer to see which type is right for your business. If you are interested in finding out more about mobile app development, then you are sure to find the help and support you need during Global Entrepreneurship Week.