This handy video offers some small – but highly useful – tips for making the most of your SEO-based online marketing. As the host explains, small tweaks aimed at improving your SEO efficiency can be almost as useful as paying attention to the bigger strategies, since much of SEO revolves around competing with all the other sites out there desperate to clamber up the Google rankings. With large companies hard at work on the big picture, there is a lot of scope for sneaking through their defences with cunning improvements of your own. Let’s take a look at the five tips:
1. Include images – Try and ensure all images that you use work for your SEO strategy. To this end, when uploading copyright-free shared pics, change the filename, title and alternate text to match your SEO keywords. Doing this makes Google realise that the picture in question is relevant to the search strategy and helps it to show up on Google Images.
2. Decrease the number of the words in your permalink – by condensing the URL for your post and increasing its keyword density you will gain an edge over the competition, since your URL will be more SEO-optimised, and also easier to remember!
3. Consider a Google+ page for your website. Facebook fan pages are increasingly being seen as the excellent opportunity for online marketing that they are, but SEO-orientated marketers should also consider creating a Google+ page. Not only is this the premier search engine’s own social media page – and social media and sharing is becoming ever more important – but it is relatively new, and thus represents an excellent opportunity to get in on the ground floor.
4. Create a YouTube channel for your site. Videos, such as the one above, are good for SEO in their own right, but by creating a YouTube channel you can showcase your favourite videos and add links back to your own commercial site, making it all the more attractive to Google and other social media.
5. Tweak any affiliate links on your site. Ensure that these are ‘no-follow’ links, which tells Google, while crawling through your page, not to count these links when assessing the site for its algorithm. This keeps your SEO “juice” focused and sharp, and should push you a little further up the rankings.