During another busy working week we have discovered yet another interesting take on facebook advertising. A company who we will not disclose called today offering a “special advertising package” this package entailed the purchase of a specific number of impressions on Facebook. Packages started at around £129 reaching £999 for there “Global package”. So how can a company offer such advertising packages on facebook and what is the difference with going direct with Facebook.

Well there is a very big difference and that difference is in the pocket. Facebook doesn’t sell its packages on a impression basis and the last time we advertised on there it was on a standard cost per click basis. So in effect these companies are purchasing facebook cost per click and selling the packages by impressions. This leaves a large gap between funds as Facebook generates a massive amount of impressions but the click through ratios are very low.

So you wont be getting any guaranteed visits to your site and without these visits your chance of generating a good return on investment are very low indeed.

Garry Pickles

As the Managing Director of Online Media Direct Garry takes care of the day to day management of the company. Garry has been working within the Internet Marketing Industry for the previous 10 years and has a wide range of experiences in SEO, CPC and Social Media. | Follow me on Google Plus

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