Over the past few months it has been brought to our attention an increasing number of marketing companies selling google adwords cpc on a fixed fee for 1st page positions. Following a constant flow of companies and after speaking to a number of sales men at these companies I felt it was our duty to try and inform the Uk business community the full ins and outs of this concept.

Put simply companies or agencies no matter how large cannot get google adwords at a lower fee than yourselves. If you were to open a google account tomorrow the same prices would apply. So I would like to put to bed this statement that companies can somehow receive a wholesale batch fee on fixed adwords placements it is simply not true.

I decided to get this 100% confirmed by my contact at Google Ireland and it was ” You cannot purchase adwords on a fixed fee on the first page of google” and “these companies are lieing” it was explained. So how exactly does it work and why are these companies selling adwords in this way.

Well to start with doesn’t it sound great you can be listed on google for a set fee for a choice of a few phrases ! If it was true we would be the first people doing it. But when you look into it the cracks begin to appear firstly the keyword or phrases that you choose are they going to be generic well used keywords I think not. The use of regional and long tail keywords that will give you a first page listing but wont deliver a massive amount of traffic is the way these companies operate.

Put simply these companies need to make money somehow I cannot speak for the way in which these companies use there funds received but the funds will not be used 100% on your google ads. Which is why being 100% transparent and knowing exactly where your spend is going is so important if you are considering google AdWords as a means of advertising for your company.

If you have experienced any problems with similar fixed fee google adwords offers please post your experiences below.

james

Using Different Link Building Strategies

There is no easy way of building links naturally the easiest way is of course to purchase links from sites that offer advertising positions but this can be expensive and when purchased still only provides links from one site position. So links will only arrive from one location online.

Here are the best ways in order to generate back links to your sites -

1. Article Writing - this can be on your own blog or using article submission sites online of which there are hundreds to choose from.

2. Social Bookmarking sites – Take a look at Digg and Delicious. Also consider opening a twitter or Flickr account.

3. Press releases – again you can find sites online that provide the ability to generate press releases that will find there way onto google news.

4. Old fashioned Webmaster contact – Email existing sites in your industry that have a links page and see if you can trade links. There is no easy way of doing this and it take good honest graft and time.

5. Leave Blog Comments – Add to the conversation online and leave comments on other blogs. You can leave your URL and name that will link to your site. Don’t spam blogs but add to the conversation and make it relevant.

Another tips is to look out for authority sites within your industry. So for example .gov , .edu or .org domains are ideal for this purpose. Google actually takes notice of things as specific as this also of course link from your keyword.

james

Google live search making search instant

You may have noticed recently doing searches that live updates are now being processed from sites such as twitter. This offers a great way of getting first page listings and generating traffic to your web pages. It is not set in stone where the live updates appear but it does tend to be places , people and events as opposed to products.

Next time you are adding a twitter post consider the traffic it can generate from search terms through live search results on google.

Take a few searches on google and see if you can trigger live search results.

james

Football Betting Traffic for William Hill

Online Media Direct Ltd are pleased to announce that we have gained William Hill the famous UK bookmakers as our new client. We will be providing sports betting traffic and promoting there sports betting brand on our Football forum claretsturf. Claretsturf is a football fans forum for Premier league football team Burnley it is not official but has already gained an impressive amount of unique users and views. Over the past 30 days an impressive 13,000 views have been generated.

William Hill Sports Betting Online

This is from a combination of several different factors including social networking sites such as facebook and twitter. But also from good old honest word of mouth amoung Burnley supporters. We will be placing william hill on the 120*600 and leaderboard banner positions to help gain maximum exposure from there listings.

james

365 trampolines helping improve natural listings

We sat down around 3 months ago now and the 365trampolines site was in a poor state when it came to natural listings on google and yahoo. A combination of on page content, internal linking, article writing, blog creation and link building and we are making an inroad into the highly competitive trampolines market online.

A search under the keyword of trampoline would have found the site no where to be seen. Finding good position in a few google base listings only the first stage was to improve the google base listings. Keyword research and alterations to content and titles have helped improve this traffic.

365 Trampolines Improving Natural Listings

Through the blog creation and link building along with articles and social bookmarking 365trampolines now finds its self position on the third page for the generic term of trampolines. Put simply there are no short cuts when it comes to improving the natural listings good honest hard work is the only way you can make any inroad.

An update has now been made and the site is the top of the 3rd page so the next step will be a position on the 2nd page.

As of now the 18th of December the site is now on the 2nd page of google.

james

Google Adwords Preview Tool

If you use google AdWords already with us and like to check where your ads are positioned during the day. We would recommend you use a specific tool tailored for the job. When you check your ads online again and again you are adding impressions to you ads and reducing the click through ratios. Which in turn will reduce the quality score of the ads.

Also when you check again and again, google made changes a few years ago to AdWords as you are checking your ads and no doubt wont click on them this then results in your ads not displaying on searches as they are deemed as not being revevant to your search. We had a large number of customers that had this problem and had to provide a link to the adword preview tool.

So please do be careful not to over do it when checking your google adwords cpc advertisements it can have a negative effect on your campaign and in the long run cost you money.

links to google adwords preview tool

https://adwords.google.com/select/AdTargetingPreviewTool

Why not try to see your google ads on the adwords preview tool above. Another factor to consider which may be totally unrelated to the point made above is your daily click budget and they way your ads are delivered throughout the day. As this can be in most cases be the main reason for you google ads not displaying when you search.

Google evenly spreads your daily budget throughout the day so if you have a low budget in comparison to the daily amount of traffic provided it can result in ads displaying intermittently throughout the day.

james