We caught up with the CEO of Society3 Axel Schultze based in the Silicon Valley the famous southern region of the San Francisco Bay Area.

1. How long have you been in business and what exactly do you do?

With XeeMe since 2011. We build social presence organizer, helping people and brands to get their arms around the vast diverse world of profiles, sites and activities. This is how they look like: One of our power users: http://XeeMe.com/berart or President Obama: http://xeeme.com/barackobama

2. Have you always run your own business and would you class yourself as an entrepreneur?

After founding 6 companies, two public, and all very successful, I’d say yes, there is a bit of entrepreneurship in my genes  But I had also a good business foundation working for two US technology giants before I started my own businesses.

3. How do you see social media playing a part in your business in the future? 

I see it turning into mainstream business. Companies no longer look for an “edge” but a requirement to stay in touch with the market – very much like telephone is not a “hot thing” anymore but a given. Today most people still focus on the marketing side. We have passed that stage long time ago. We help people apply it in sales to help smart sales people to keep in touch with an even larger number of clients, reach more people per day, have additional touch points on top of phone and email. Or we help product management to reduce risk of failures, build new products faster, get more ideas from the community. You get the idea.

4. How do you see social media playing a positive part in the local community?

I just think how would somebody answer 200 years ago if asked “How do you see electricity playing a positive part in your local community”  Like electricity, computers, the Internet, Social Media will become an omnipresent factor in our lives. Through Social Media our “community” will get a global overlay of connectedness and belongingness, it provides an important acceleration in education, collaboration on all fronts. It will make the otherwise technical world more human again, it allows us to find solutions to problems faster and more profound, knowledge aggregation is growing by order of magnitude. The only thing that will not happen is what 98% of social media gurus hoping to see: make marketing easier – it is actually already becoming even more complex.

View Axel’s online social presence here - http://xeeme.com/AxelS

Also view this video where Axel discusses presence development