Online Media Direct were please to help an innovative new site the Blue Ribbon Network website that offers a wide range of ground transportation services across the Uk. It is one of the UK’s only price comparison websites in this industry. The innovative design and feel allows prospective new customers the ability to sign up through the website and receive there desired information.
The Blue Ribbon Services Include –
- Chauffeur Hire
- Limousine Hire
- Coach Hire
- Wedding Hire
- Coach Hire UK
- Coach Hire London
- Coach Tours London
Improving the performance of Google Adwords
These are just a few of the different transportation options at a wide range of different events. The company already provide coach hire services to local football teams including Barrow football club. Our task was to improve the existing fortunes of the Google AdWords campaign which was already setup and running.
One of the common problems we find when taking over any adwords account is the amount of keywords being served from one single adgroup this was one of the first changes made. We have been able to increase the quality score and click through ratios on a large number of keywords. What this means in real terms to the customers is by having the more relevant ads that generate better Click through ratios you receive a reduction in cost over position on google.
So the more relevant your ads is to the keyword the better the performance. Adwords cpc loves relevant information irrelevant information in frowned upon by google as it effects the quality of there product.
As Blue ribbon also has its very own log in system we have been able to integrate the all important conversion tracking which will enable us to further fine tune the campaign and reduce those all important wasted clicks. If your company are looking for any further help with travel arrangements this year we would fully recommend the Blue Ribbon network experience a very hard working dedicated team who offer a excellent money saving service.