For free support call
01253 985940 or 0800 689 9968

Category: Case Studies

Dubai Leads the Way on Group Buying in the Middle East

Published by on September 20, 2011

photo credit: ohchristopher.   A growing phenomenon in the wealthy oil states of the Middle East was revealed by the BBC this week – the online marketing trend known as social or group buying. While group buying is big business in many other parts of the world, thanks to companies such as Groupon offering customers […]

Online Marketing Gets a Boost From Better Site Searches

Published by on August 2, 2011

photo credit: stoneysteiner Online marketing professionals should take note of recent guidance on how to optimise a business’s on-site search and navigation to drive up sales and increase customer satisfaction – pointing out that there are various ways that retailers can improve this. Fact-Finder head of UK operations Mathias Duda said that improved search and […]

Twitter’s Online Marketing Possibilities Largely Untapped

Published by on July 19, 2011

Virgin Media Business urged retailers and other commercial companies to up their game and focus more online marketing efforts on Twitter. Research carried out by Virgin found that too many businesses are failing to capitalise on the unique internet advertising potential of micro-blogging sites such as Twitter, and their close relatives – social networks such […]

MPs to Look at Privacy Issues Surrounding Online Marketing

Published by on July 11, 2011

photo credit: whatleydude   The UK Parliament is turning its scrutiny on internet advertising, following concerns about personal privacy sparked by the News of the World phone hacking scandal. MPs want to investigate the data security and privacy issues surrounding online marketing efforts which identify appropriate individuals for advertising via their web surfing habits, such […]

Online Marketing for Womenswear Can Revive the Sector

Published by on July 7, 2011

photo credit: Cara Photography Creative online marketing strategies can act as a powerful engine for growth in the women’s clothing sector, according to a new report. The study by market researchers Mintel said that online clothing retail has mushroomed in the past decade, as high street and boutique sales of womenswear have fallen. Researchers found […]

Facebook and Amazon Create the Future of E-Commerce

Published by on June 22, 2011

photo credit: bfishadow   The future of online marketing is likely to be e-commerce – at least that is what online retail giant Amazon and social networking phenomenon Facebook seem to think. Facebook has already pioneered the use of “virtual shopfronts,” whereby businesses and entrepeneurs set up their own fan pages with links to their […]

Online Marketing to Go from Strength to Strength Over Next Five Years

Published by on June 20, 2011

A new report has predicted that online marketing is set to make the internet advertising soar over the next few years – with the market in Britain alone being worth an impressive £17.7 billion by 2015. The study, by accountancy giant PricewaterhouseCoopers (PwC) said that the rapid growth in the number of digital channels devoted […]