Pay per click advertising is one of the quickest ways that you can get targeted traffic to your eCommerce store and start generating sales. It’s also one of the quickest ways you can flush money down the toilet. Google AdWords remains one of the mainstays in the eCommerce pay per click landscape. But it’s not […]
Sometimes figuring out how to improve your Adwords performance can become a real pain. You find yourself browsing through all your campaigns, ad groups and keywords making little manual macro changes than in most cases end up quite ineffective. I’m going to give you a quick rundown of a several quick and easy things you […]
Google AdWords, which has long since enjoyed the lion’s share of the pay per click (PPC) market, is facing renewed competition for advertisers from Bing. Called Unified Device Targeting or UDT for short, the upgrade is the latest in a series of moves by Bing Ads to catch up to its Google rival. It follows […]
Research estimates online retail to eclipse $350 billion by 2016. That’s a big number, reason for business people to seek online exposure. Search engine optimization and marketing efforts help business owners translate brand messages, enabling digital commerce. Pay-per-click or PPC is championed for facilitating quick exposure, while levelling the field of competition, allowing smaller brands […]
Calculating ROI is an essential part of assessing how successful and beneficial a PPC campaign will be to a business. Although conversion rates and cost per conversion play important roles in evaluating the success of a PPC campaign, you still need to pay close attention to the overall ROI. In this article we will explain […]
photo credit: esocialmediashop Software company Hydra revealed this week that more than half of all businesses involved in online marketing believe they are staying up to date with keywords. A poll carried out by the company found that only 42 per cent of internet marketing respondents thought they were “on trend” when it came […]
photo credit: stoneysteiner Online marketing professionals should take note of recent guidance on how to optimise a business’s on-site search and navigation to drive up sales and increase customer satisfaction – pointing out that there are various ways that retailers can improve this. Fact-Finder head of UK operations Mathias Duda said that improved search and […]
