Google AdWords, which has long since enjoyed the lion’s share of the pay per click (PPC) market, is facing renewed competition for advertisers from Bing. Called Unified Device Targeting or UDT for short, the upgrade is the latest in a series of moves by Bing Ads to catch up to its Google rival. It follows […]
Research estimates online retail to eclipse $350 billion by 2016. That’s a big number, reason for business people to seek online exposure. Search engine optimization and marketing efforts help business owners translate brand messages, enabling digital commerce. Pay-per-click or PPC is championed for facilitating quick exposure, while levelling the field of competition, allowing smaller brands […]
Calculating ROI is an essential part of assessing how successful and beneficial a PPC campaign will be to a business. Although conversion rates and cost per conversion play important roles in evaluating the success of a PPC campaign, you still need to pay close attention to the overall ROI. In this article we will explain […]
photo credit: esocialmediashop Software company Hydra revealed this week that more than half of all businesses involved in online marketing believe they are staying up to date with keywords. A poll carried out by the company found that only 42 per cent of internet marketing respondents thought they were “on trend” when it came […]
photo credit: stoneysteiner Online marketing professionals should take note of recent guidance on how to optimise a business’s on-site search and navigation to drive up sales and increase customer satisfaction – pointing out that there are various ways that retailers can improve this. Fact-Finder head of UK operations Mathias Duda said that improved search and […]
Search engine giant Google announced this week that it has launched a version of its Ad Sitelinks feature suitable for mobile devices such as iPads and smartphones. The feature enables brands to provide many different landing page options with their online advertising. The desktop version of the online marketing tool was first made available in […]
Over the past few months it has been brought to our attention from several existing AdWords customers how people can sometimes be guilty of wearing blinkers when it comes to the setup and running of there campaigns. The use of a main generic keyword is fine and it will always be the case that these […]
