photo credit: mikecogh

New research published this week by comScore has revealed a leap in the amount of online marketing campaigns using video.

The data showed that almost two thirds of people watching videos online saw adverts during the clips – equating to more than 21 million Britons. Among these, the key online marketing demographic of 15-24-year-olds were most likely to see video adverts, and 70 per cent viewed at least one a month.

Google sites are leading the way with video content in online marketing, according to comScore. In July, a massive 158.1 million internet users accessed video content on Google sites, the company said.

Its director of marketing solutions Mike Shaw commented: “This indicates an opportunity for advertisers looking for ways to efficiently target younger audiences. These audiences are likely to carry these behaviours with them as they mature, underscoring the future potential for video and mobile advertising.”

Mr Shaw predicted that penetration of this market was only likely to grow as “more advertisers incorporate video as an integral part of their marketing strategy.”

Dan Coysh

Daniel has been a freelance journalist and providing SEO Copywriting services for over three years now at Online Media Direct, after eight years as reporter and news editor for a national newspaper. He has provided SEO news content for a number of sites and on several occasions has completely rewritten a website’s text – both in the public and private sectors.

Online Media Direct are pleased to announce the launch of there new internet marketing blog. The blog will showcase there services and clients. Along with free hints and tips to improve your companies presence online.

Please subscribe to our news feed to keep up to date with any new articles.

admin