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Category: SEO

Constant Content and the Hummingbird

Published by on November 12, 2013

Although they began using it in August 2013, Google did not officially announce the launch of its new algorithm Hummingbird, until September. For those of you who don’t know, Google use algorithms to sort through their search results and find the best answers to search queries. Whereas previous algorithms like Panda encouraged website owners to […]

Categories: SEO

Googles Duplicate Content Uncovered

Published by on November 6, 2013

Last updated on Wednesday, November 6, 2013

Categories: Infographic, SEO

5 Ways to Avoid Google Penalties

Published by on October 21, 2013

The past 12 months have seen some of the biggest changes in the Google algorithm a total of 14 updates which has caused the largest volume of penalties we have seen. Given the current state of the search engine and all the changes I wanted to list 5 of the most common reasons peoples sites […]

Categories: SEO

SEO Marketing Practitioners Warned About New Penguin Update

Published by on August 23, 2012

Online marketing executives take note – expert opinion has it that SEO will be severely shaken up by the upcoming Google Penguin update. Speaking last week at the SES San Francisco conference, Google’s Search Quality supreme Matt Cutts said that the update would be “jarring and jolting” for SEO marketing practitioners. Although Google is, as […]

Categories: SEO Tags: ,

Link building What You Probably didn’t know

Published by on August 13, 2012

Now the dust has settled following the Google updates involving Penguin and Pandas (we are also thinking what animal with the letter beginning with P will be next). I wanted to help our clients understand fully what is involved with link building and why it isnt as straightforward as it once was and why the recent updates […]

Categories: SEO

Google Reveals Latest Update is ‘Penguin’

Published by on May 1, 2012

The latest updates to the Google algorithm have now been officially named Penguin by the search engine giant, and continue to have major effects on the way that SEO marketing is carried out. Since the previous update was dubbed Panda by Google, this simply continues its tradition of giving cute animal names to the no-nonsense […]

Google Updates to Have Impact on SEO Marketing Methods

Published by on April 24, 2012

Recently, search engine giant Google has been issuing updates which have the potential to drastically change the way online marketing professionals carry out their link-building. Link-building is especially important in SEO marketing campaigns, and Google’s latest changes mean curtains for so-called “un-natural” or “inorganic” links. Google has itself condemned what it deems “over-optimised” sites, although […]

Categories: SEO Tags: ,