During another busy working week we have discovered yet another interesting take on facebook advertising. A company who we will not disclose called today offering a “special advertising package” this package entailed the purchase of a specific number of impressions on Facebook. Packages started at around £129 reaching £999 for there “Global package”. So how can a company offer such advertising packages on facebook and what is the difference with going direct with Facebook.

Well there is a very big difference and that difference is in the pocket. Facebook doesn’t sell its packages on a impression basis and the last time we advertised on there it was on a standard cost per click basis. So in effect these companies are purchasing facebook cost per click and selling the packages by impressions. This leaves a large gap between funds as Facebook generates a massive amount of impressions but the click through ratios are very low.

So you wont be getting any guaranteed visits to your site and without these visits your chance of generating a good return on investment are very low indeed.

Despite being described as “the best tool to aid stalking since Facebook,” location-based social media platform Foursquare will prove a massive boon to online marketing companies, one expert has suggested.

Judith Lewis, head of search at media consultancy Beyond, told readers of Marketing Week that in fact Foursquare is the “king of social media marketing.”

After downloading the application, iPhone or other smartphone users can to be located using the phone’s own GPS system. Foursquare then gives them local locations of possible interest and the option to “check in”. Security concerns have been raised because this can be broadcast on other social media platforms such as Twitter and Facebook, which could give stalkers and other criminals valuable personal information as to a burglary or stalking victim’s whereabouts. However, Foursquare does make available the option to prevent this, so it is up to the user to stay secure while using the app.

Many businesses have already seen its vast potential as an online marketing tool, Ms Lewis pointed out. Famous brands such as Starbucks, Domino’s Pizza, Pho, Hummos Bros, The Breakfast Club, Evans Cycles and many others have added their businesses to the network in order to ensure that their nearest branch is always pointed out to Foursquare users.

But they also use it to do more than that. Ms Evans stressed that such companies have“realised that the future of interaction in “real life” is becoming firmly based within the digital world.”

“For these and other businesses, Foursquare has become a valuable way of interacting with, and rewarding, regulars,” she pointed out.

“While one of the most difficult things to measure is how much online marketing drives purchasers to offline shops, Foursquare is one tool a marketer can use to help measure, as well as engage with, this customer.”

With its seamless integration of online and offline behaviour and the growing popularity of smartphones, Ms Lewis concluded that Foursquare “is set to be the new dominant force.”

A new report from eMarketer has revealed that the USA is leading the way when it comes to the ascendancy of online marketing across a variety of different platforms.

The organisation said that some 6.7 per cent of all online advertising budgets this year will be earmarked for social networks such as Facebook and Twitter, thanks to the slow but steady economic recovery in the US and the focus among marketers of reaching the millions of users of social media.

Researchers estimated that this year will see over $1.68 billion spent by US advertisers on Twitter and other social networking sites in 2010, which represents an increase of more than 20 per cent compared to last year. By 2011 this figure will have rocketed to over $2 billion, they added.

In December last year, eMarketer said that there would be some $1.3 billion spent on online advertising across social networks during 2010, but online marketing across these platforms has been so successful – particularly on Facebook – that analysts have been forced to drastically revise their forecasts upward.

The eMarketer report said that around half of all advertising spending on social networks will go to Facebook, due to the continuing eclipsing of MySpace by the site. Twitter has become part of the eMarketer calculations for the first time, after launching its advertising arm earlier this year.

The group said that while 2010 will see relatively little spent on Twitter by online marketing campaigns, its potential to grow over the next few years is massive.

Global goods colossus Unilever’s senior vice-president Laura Klauberg stressed the importance of social networking sites such as Facebook in online marketing and advertising last week at the Cannes Lions Advertising Festival.

Delegates from all over the world gathered in the south of France to discuss the changes and challenges facing the industry and were all singing from the same hymn-sheet when it came to the pivotal role of social media over the next decade and beyond.

In previous years, special guests have included the bosses of the Microsoft corporation and search engine giant Google, but this year’s online marketing focus was well and truly on Facebook, with a special appearance for its founder and CEO Mark Zuckerberg.

Ms Klauberg, who is Unilever’s senior VP for global media, insisted that “social media isn’t just another channel. It’s not just about Facebook, it’s much bigger as it changes the relationship with the consumer, forcing us to change the whole mindset of our business.”

She revealed that her company is increasing its budget for digital advertising by at least 50 this year and said that it is increasingly reliant on online marketing to complement its advertising in more traditional media such as television or print.

Procter & Gamble is another company that is beefing up its social media role. The firm’s chief marketing officer Marc Pritchard told delegates that “the moment I realized the huge potential of social media was when I joined Facebook two years ago.”

With its ability to generate “instant feedback” on brands, services and products, Facebook – along with Twitter – are increasingly being targeted by forward-thinking companies for their unique contribution to advertising and marketing.

The social networking phenomenon Facebook has proven to be one of the most remarkable success stories of the modern age, growing from a way for college friends to keep in touch, it now has an unprecedented global reach with over 400 million active users.

The sheer number of Facebook users has also made it a fertile ground for online marketing, with Facebook adverts fast becoming known as an ideal way for businesses to reach the right kind of customer.

This is because Facebook stores many of a user’s personal details, plus a list of their likes and dislikes – making it far easier for online marketing experts to target the right consumers for their products.

Because of this unique new marketing opportunity, there has been a concomitant increase in the number of organisations and publications dedicated to helping businesses reconfigure their online marketing strategies to take maximum advantage of the situation.

A lot of these businesses teach marketing departments or small business owners how to use Facebook features such as the “Like” option, which helps build an internal hierarchy within the website and swiftly shows which ideas, brands or products are popular – and with who.

With extra marketing applications such as Facebook ads in place, and more on the way over the next five years, it looks as if the social networking site will be reaping even greater financial rewards – it already makes more than a billion dollars a year and expects to increase this tenfold by 2015 – and it makes sense for any business committed to online marketing to try and get on board.

Search engine giant Google has begun offering independent financial advisors (IFAs) free training and support services to help them brush up their online marketing skills and make themselves more visible on the internet.

With online commerce becoming increasingly vital to the success of businesses, Google has pledged to help IFAs make the most of the burgeoning demand for online financial advice.

From the beginning of next month, Google will also host a downloadable online seminar complete with demonstrations showing IFAs how to use Google’s free online resources.

Recently it published a White Paper entitled “IFAs in the Digital Space,” which stressed that many such advisors and their companies are failing to take advantage of this growing market.

The paper is available to members of the social networking website IFA Life and looks at online searches for financial advice services. Google revealed that in February this year, the search term “unbiased financial advice” was used 84 per cent more frequently than at the same period in 2009.

Despite this surging interest, Google warned that IFAs are not throwing themselves into the online marketing and SEO campaigning necessary to tap into this growing market for financial help. Most IFAs either do not have a website at all, or are lax when it comes to keeping it up to date and promoting their business.

Google UK head of finance Ian Morgan told Money Marketing magazine: “We want to offer more support to IFAs looking to grow their business through effective use of search marketing.

“Our aim is to offer an educational starting point to these financial advisers. Consumers are looking for guidance in their wealth management and we believe that the internet can play an important role in helping them find the appropriate support.”

A leading online marketing organisation has urged companies to harness the instant feedback possibilities of social networking sites such as Facebook and Twitter.

A recent poll found that nearly half of all online consumers demonstrate their support or dislike for certain brands on Twitter or Facebook.

Referring to the study by market analysts ExactTarget, search engine optimisation company SEO Junkies argued that even negative feedback from such social media was very useful when it comes to formulating online marketing strategies.

SEO Junkies director Di Forster insisted that any companies that experience negative feedback online are well place to “turn it around and spin it to a positive.”

“You’re finding out how people are talking about you, whether it’s good or bad. It might be bad, but you need to know about it, then you can change it,” she added.

With the recent introduction by Google addition of an improved real-time search algorithm, which updates the search engine’s databases more swiftly and accurately than ever before, social media such as Twitter has become more important as a marketing device than ever before, Ms Forster insisted.

However, the benefits for companies intent on incorporating Twitter into their marketing strategies will not come without effort. Writing for Official Wire, SEO expert and social media businessman Leon Hill stressed that for social media to be at its most effective, brands have to put work into building up a strong and loyal following.

A company needs to consider what sort of fans it wishes to attract and then concentrate its online marketing efforts into enticing them.

Micro-blogging phenomenon Twitter is contributing to the excitement surrounding the start of the 2010 FIFA World Cup today with a special website set up for football fans around the world.

The social network unveiled http://twitter.com/worldcup, which is dedicated to all things World Cup – giving Twitterers information about the match schedules, flag icons of all the countries participating in the tournament, and of course the promise of live tweets throughout all the World Cup matches.

Writing on the official Twitter blog, its co-founder Biz Stone pointed out its advantages for fans and the potential for online marketing, with the dedicated site giving them a perfect opportunity to link up with teams, players and official sponsoring brands during the World Cup, not least through the medium of Twitter advertising.

He said that the Twitter FIFA World Cup page boast such unique features as live widgets, real-time search facilities and Top Tweets sections. The latter in particular is interesting, as its algorithm seeks out and republishes the most popular and interesting tweets about the tournament. By clicking on the View Match link, Twitterers are able to check out a live stream of all the site’s updates concerning an individual match.

But there is more to the Twitter/World Cup tie-in than that. It has also introduced a facility that causes a football icon to appear next to any tweet concerning the World Cup which features the #WorldCup hashtag, as long as users are viewing them via the Twitter Web interface.

When Twitterers use the hashtags with the first three letters in a participant country’s name, such as #ENG for England, the nation’s flag will appear next to the tweet in question.

A study by a Dubai-based marketing and communications agency has concluded that there are more Facebook users across the Arab-speaking world than there are newspaper readers.

Research carried out by Spot On Public Relations found that there were over 15 million people across the region who had profiles on the social networking phenomenon.

This compared favourably with the total number of newspaper copies sold in the Arab-speaking world in Arabic, English and French, which stood at just under 14 million – apparently confirming that social networking sites such as Facebook are becoming the number one way for people to communicate and read about new events and products in Dubai and beyond.

Spot On argued that the findings revealed how Facebook, Twitter and the like were starting to redefine how Arab citizens found out about new phenomena, and how they shared the new information.

It said that the largest number of Facebook users could be found in Egypt, at 3.5 million – which far outstripped the circulation of any Egyptian daily paper. Surprisingly the second biggest number could be found in Saudi Arabia, despite its severely conservative government and society.

In the United Arab Emirates, which includes Dubai, a third of the population had a Facebook profile, according to Spot On.

The company said that online marketing firms should take note of the study and recognise the incredible potential that exists throughout the Arab-speaking world for marketing opportunities.

It suggested that companies eager to explore the online marketing potential of sites such as Facebook should consider carefully how their brand would fit in, and decide what tactics would be right for them, such as SEO-orientated marketing or the creation of a Facebook fan page.

Its a fact blogging is here to stay and if you have a blog the chances are it will be using the worlds most popular blog CMS Content Management system Wordpress. If you don’t have a blog why wordpress well one of the main reasons we used wordpress was it is so easy to use and second there are so many different plugins and options available so you can customise the blog to your own personal preferences.

One of the most important things needed if your blog is going to work and by saying making your blog work we mean generating visits and traffic is you have to consider the blogs setup from a seo or search engine optimisation point of view.

The best plug in for this is the all in one seo pack this really is a must if you are going to get the best out of your blog. This allows you to add meta titles, descriptions and keyword to each page which is very important in generating listings on google and other search engines. The second selection of plug-ins to consider are the social networking ones now social networking is as we speak becoming more and more popular and providing people the ability to share news or articles with there existing set of friends on followers on facebook or twitter it is a great way of generating free exposure.

Social networking is such a new source that many companies simply don’t understand the full implications of using it to benefit there companies from a marketing point of view. If you are new to blogging and are looking to get your company blogging on a regular basis we would say you would be better using a company that offers a blog setup service. This way you can be ahead of the game and save important time so you can start adding content online.