Archive for the ‘World Internet Marketing News’ Category
Is your Domain in a Bad Neighborhood?
Detecting Bad neighbors
A very important factor in optimizing a website for search engines is whether the domain is located in a bad neighborhood. This of course happens only if the hosting package is a web server (virtual server) and the IP is shared with other domains (shared hosting plan). This is usually the case with a very cheap hosting packages and not with a dedicated server.
Among these domains sharing the same IP on the web server, many times there are some domains that are just bad. Bad domains are those that typically have pornographic content, on-line gambling games, have malware or even scam websites that are black listed by search engines. It is possible for a good domain to be punished with a penalty from search engines because it exists in a bad neighborhood.
Therefore, if the domain is located on a shared server, webmasters should frequently check for bad neighbors. If any bad neighbors are found, then the domain should be transferred to another IP.
This check is not difficult. Webmasters can use the online tool Reverse IP Domain check. A check of the domain with this tool, will displays all the domains, and point out in red letters the domains that are likely to have suspicious content.
Google Safe Browsing
It is highly debatable among Internet marketing experts whether Google should punish the domains that share an IP with bad neighbors. However webmasters should be on the safe side, and check often with the tool mentionted above.
Furthermore Google has created and provided a tool for webmasters, the Google Safe Browsing, which webmaster can use to find out if their website has been found to be unsafe and to identify possible penalty from Google. So any that is interested into Google SEO can add this tool into their list.
For example onlinemediadirect.co.uk is safe according to Google. http://www.google.com/safebrowsing/diagnostic?site=http://www.onlinemediadirect.co.uk/
Google Plus comparison with Facebook
With the launch of Google’s social networking site; Google+ critics have started to compare it with Facebook. Comparison between both these websites is usual, because Google plus has evolved a lot of excitement in its initial stage.
Now, many people are seeing Google plus as a big threat to Facebook, which can snatch the social networking crown from Facebook. On the opposite side, some people think that it’s not going to be easy for Google plus to beat Facebook. In this regard, we will try finding answers to some of the questions that would help us solve this myth:
Can Google+ attract the masses from Facebook?
Most of the Google+ critiques are of the opinion that it is practically a straight replica of Facebook. On the discovery side, it seems an impressive effort. But, it appears just a little too difficult for Google plus to attract users from Facebook, because they are relatively happy with the ongoing services. Many of the Facebook users have concerns regarding privacy. If Google plus manages to cover the missing pieces, then for sure, it can attract users from Facebook too.
Are the Google circles better than the Facebook groups?
On Facebook, if you would like to be friends with anyone, you just need to send them a friend request and it’s up to them to accept or reject. People are quite used to it. On the other hand, in your Google+ account, anyone can add you into their circles without even taking permission from you. This is something very odd and annoying. That’s the area where Google+ needs to improve. And, if it does improve, it would definitely be a step ahead of Facebook.
Google+ Hangouts are better or Facebook group Video Chat?
Facebook’s video chat only lets you to have one-to-one calls, whereas, Google+ Hangouts allow you to have video chats with maximum 10 people at once. Although, Google plus has a plus point over here, but yet, it doesn’t mean that all users will leave Facebook and have their hands on with Google+ accounts for the sake of video conference calling only.
The vast majority of chat is one-to-one nowadays. Just think about how many times you make phone calls in a week. Now, think about how many times you have conference calls in one week. You have the answer with you.
Can Google+ plus really beat Facebook?
It seems difficult, but not impossible. In 2006, nobody actually thought of Facebook as knocking out MySpace. So, ruling out Google plus as being contender for the next big social networking blockbuster would be useless. However, Google+ really has to come up with solutions that some of other social networks have failed to offer.
Facebook has already received the flair for social networking, while Google+ is just striving for it. Since the beginning, Facebook has it roots in social networking. Google is already into many other things like search, advertising, music, mobile phones, and many others. Google plus could merely be another addition to that list. What do you think about it?
An article is written by Frederick Kingsmann who likes social media, android applications, remove malware programs, different software, pc antivirus and networking.
San Diego to Host US Online Marketing Summit
photo credit: connieassadi
An annual American online marketing event produced a list of its keynote speakers this week, all of whom are experts in various arenas of the internet marketing and online advertising sector in the USA.
Online Marketing Summit takes place between 6 February and 10 February 2012 in San Diego, and promises to be “the industry’s premier digital marketing event” of next year, with presentations and seminars from some of online marketing’s top “thought leaders,” according to its organisers.
Keynote speakers who have been confirmed for the event include IBM systems & technology group head Mary Hall, Caterpillar eBusiness platform manager Kevin Espinosa, AOL Huffington Post Media Group director Simon Heseltine, General Motors social media manager Charlotte Blank, SAP senior director of search marketing Crispin Sheridan, San Diego Union-Tribune interactivity vice-president Mike Hodges, PEMCO vice-president and chief marketing officer Rod Brooks, Silverpop director of product strategy Bryan Brown, HP.com director of worldwide search Paul Vallez, Salesforce director of search, display and social advertising Lauren Vaccarello, plus social media speaker and author Mari Smith.
They will be part of an event that aims to create an “educational environment” to help US online marketing professionals to learn from each other, discuss best practice and innovation in the sector, and to take part in a spot of networking as well. Organisers boast that over 12,000 people have attended its events – and benefited from them too – over the years.
For the first time next year, the summit will offer visitors the chance to browse online marketing technologies, agencies and consultancies on its brand new Expo show floor, with a large variety of corporate sponsors.
The summit’s founder and chairman Aaron Kahlow said that “Online Marketing Summit is the event to attend to hear from the leading companies on the most important topics – the proven practitioners who will share their successes from the front lines of online marketing.”
“It’s a great time to come together in sunny San Diego to explore the wide range of tools and solutions available and to empower a global community as we work to learn and share best practices in digital marketing.”
With such a wealth of resources to draw upon, it’s likely this event will be very helpful for America’s online marketing professionals. It would be good to see the UK sector following its lead and staging more events of this kind for its own companies.
New Tech Possibilities To Watch For In 2012
No one is really certain what the new ideas of the future will unveil as of yet, considering the future isn’t really here. We have seen how, in just three quick decades, our world has gone from cassette tapes and compact discs to digital music that can be accessed on the cloud front; we have seen how the basic Apple and Commodore computers that had terrible graphics have shot up to touch screen computers and televisions that can access the web as well; finally, we have seen how talking to strangers on Telnet has grown to social media madness and video chatting with people thousands of miles away with perfect clarity. With these quick innovations, what will the new tech goodies of 2012 be and who will put them forward? Here is an angle we considered:
Advancement Towards Holographic Media
This is really the last direction we can go, short of beaming people from around the world into your living room. Sony had developed the world’s first holographic television set, yet nothing has really been stated in mainstream news as to how things are actually coming along with such advancements. If the future is to include something different, this is really the last logical place to go for our media needs. Expect to hear more this coming year about the future of holographic media and possible release dates for this.
Even Thinner Televisions
Televisions have progressively gotten thinner as the years have passed, while the size is getting bigger as well. The last possible direction to go in terms of television creation is making the units even thinner and lighter than before while still increasing the size and picture quality. Integrating Facebook and YouTube even deeper than it is now is also going to be a standard for all television makers while Wi-Fi will also be the trend in 2012 with all new sets. LCD televisions will decrease immensely in price to make room for the newer sets as well.
BlueTooth Everything
Imagine being at work and forgetting to turn the coffee pot off, or forgetting to lock the back door; this issue will soon be solved as virtually anything can be BlueTooth enabled, such as door locks, outlets, even kitchen appliances. Expect there to be an innovation that allows people to wirelessly, through an app, or even through a direct dial to be able to connect to any product they own and shut it down, even locking the television or game system out so the children can do their homework without being distracted. Seems a bit outlandish, yet ADT and other smaller alarm companies have the capacity to turn off lights, control house heat and other similar abilities. Expect there to be a major step in allowing the smaller appliances to be controlled through BlueTooth, including windows, doors, and other major parts of the home.
The New Year will bring some extravagant surprises your way in terms of available content. While the mobile world is holding their breath for the newest innovation of cellular products, most other tech geeks want to see what will evolve in the gaming and electronic industries as a whole. You will be pleasantly surprised when 2012 begins as to what the future will hold for tech goods.
About The Guest Blog Author
Greg Henderson, a California-based businessman with over 11 years in SEO/SEM, provided this piece based on personal endeavors and education in search engine optimization with a concentration on content optimization for the social media future. His current projects include a Public Records site PublicRecordSources.com, and a background check site SnoopStation.com.
Using Social Media for Customer Service
Businesses can’t get away from social media these days. If you’re operating a start up, or managing an established business, you’ve got to have a social media campaign strategy. Many businesses are on board with using Facebook, Twitter and Google+ to promote their brand, attract new clients, and hold contests in exchange for retweets, new followers, Facebook likes, +1s and the like. This is all well and good, but one thing I think a lot of businesses are missing out on is the opportunity to connect with their clients. After all, everyone responds better to being treated like a human being than being subjected to a constant, one-sided stream of advertising.
Let’s talk about Twitter, for example. Twitter has been a smash hit since its launch in 2006, and people have been figuring out what to use it for ever since. Its popularity and social penetration obviously make Twitter a candidate for any business, but using it effectively takes some planning. Besides the obvious uses (posting photos of your lunch, retweeting George Takei) Twitter presents a great medium for providing quick customer service and fostering good client relationships. Many problems a client may have can easily be answered in 140 characters or less. If a bit more explanation is needed, you can always use a tweet to invite your client to email or call for a more in-depth conversation.
Twitter is also a great way to keep in touch with what people are saying about your company or your industry. There are multiple Twitter applications for computers, phones and tablets, and saving a search with a few choice keywords is easy enough. But simply listening in on conversations isn’t enough. Being proactive is a must for your social media strategy. However, it can be a bit difficult to find the right tone of voice. Some companies’ Twitter feeds come across as too stilted, too spammy, or tweet too often or not enough. Twitter is largely an informal means of communication, but you still must take care to represent yourself and your company well. This doesn’t mean you can’t be yourself. Take a look at Zappos’ Twitter feed for a great example of how to combine customer service, personability and brand promotion.
What value does this have? Pretend you’re a potential client for a minute, instead of the CEO of Company X. You’ve heard all about Company X and how its amazing widgets, so you take a look at Company X’s Twitter feed. Which would you rather see? A one-sided stream of promotions, specials, deals and contests, or Company X having conversations with clients in a straight forward, friendly manner? Communication is the key to every successful relationship, and this holds true in business. Twitter isn’t offering anything new – just another way to interact with other human beings. I’m a firm believer that everyone speaks to captive audiences, to one degree or another. And what do we talk to our friends about? That’s right! Last night’s episode of True Blood, and business. If Client A has need of your widgets, odds are pretty good he knows Potential Clients B, C and D, who work in similar fields, have similar needs or are otherwise interested in your widgets. The better you treat Client A, the likelier you’ll convert him or her into a brand ambassador.
Don’t get me wrong: Twitter is absolutely the medium for quick announcements of promotions, but this should not be the only thing your company is using Twitter for. If you’ve ever tweeted about an iPad2, you’ve likely gotten a reply from the worst way to use Twitter: an automated bot. The best way to promote yourself on any social media platform is to be human, be interesting and be worth the trouble of following.
Tyler Moore lives in Indianapolis and works as an SEO consultant. When he isn’t busy trying to cram his hilarious observations into 140 characters, he consults with DocRaptor, a Ruby on Rails application that allows users to convert HTML to PDF or Excel format.
Chinese Online Marketing Firm Drops Acquisition Plans in Hong Kong
photo credit: Very Quiet
The instability in the financial markets even seems to be giving the Chinese online marketing sector pause for thought at the moment, after AIM-listed internet marketing firm Geong International blamed the situation today for its decision to shelve plans to snap up Hong Kong-based online marketing rival Adbeyond.
Geong provides online marketing assistance for Chinese businesses operating in the financial, telecoms, manufacturing and carmaking sectors and was looking to raise $8 million towards the acquisition via a convertible secured loan stock after announcing its intentions towards the Hong Kong operation, which trades as ‘Guru Online’, in July.
Adbeyond specialises in internet advertising and social media marketing, with sales this financial year totalling £3.1 million.
In a statement, Geong said: “The board will continue to seek suitable targets which will support its organic growth strategy, remaining aware, however, that the funding will remain difficult whilst the equity and financial markets remain as they are.”
Rand Fishkin my SEO Hero
The ultimate clique term right ? It seems every man and his dog who has a good day in the office suddenly is a Hero. “Heros”, “Experts” an SEO’s brain becomes immune to such superbly. Recipients of the title Hero should be people of the highest order, achievers, winners…
So I am here to argue why Rand Fishkin is fully deserving of this title due to his contribution, achievements and developments with SEO Moz which are of the highest order.
On that rainy Wednesday afternoon or that point in the week when things are not going to plan. The useful tools and community on SEO Moz are there to help unlock those problems…
But its much more than just a helpful tool. The Q & A’s and the very existence of SEO Moz and Rand helps bring a figure head for the industry. An industry where making friends with fellow SEOs in the UK especially is difficult as it is such a competitive arena.The SEO industry doesn’t need characters like Alec Baldwin in Glen Garry Glenross who have left real estate and have “brass balls” . It needs more people like Rand Fishkin…
A figure head, an authority, a trend setter and role model for SEO’s to follow was well overdue.
Ok Rand openly admitted on email to me – he found it difficult as a consultant making his company grow so then moved into the development of software. But the passion and enthusiasm he and his colleagues bring to the table with the Whiteboard Fridays and highly intuitive blogs posts. Enlighten an intuitive SEO looking for inspiration..
A reminder to me and many others who started off in the business in the first place why they did. A memento of the past and injection of energy across the industry. I don’t want this to turn into some blatant attempt and cheap way of getting some back links from sucking up to Rand I do genuinely mean all of the above. We are great believers that not enough people are encouraged and told “wow your doing a really great job”. Rand you just had your 15 minutes of fame on the blog.
Ok here is the fun part I mentioned to Rand I have been a big fan for a while and also with the recent Movember events I decided to emulate Rand with his “Man beard” Take a look here at the results…
Garry Pickles grows a beard like Rand Fishkin ...
Why not show your pride and display your “Rand Fishkin is my SEO Hero” banner on your site. Below is a 125×125 banner -
Keep up the great work Rand and the team at SEO Moz.
