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Custom mobile app developments and their potential for businesses

Published by on November 14, 2013

Today most people rely on technology to help them carry out everyday tasks. Over the last couple of years there have been an increasing number of businesses having custom mobile applications developed in order to meet the needs and requirements of the ever growing number of mobile users. In this article we will explain the benefits of custom mobile apps and how you can go about having one created for your business.

mobile phones

Having a custom mobile app built can give your business a competitive edge.

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Relevant to your business

One of the most obvious benefits of custom mobile apps is the fact they are relevant to your business. By creating a custom app with your business in mind, the developer can ensure that the app meets the needs of your target audience. The app can also be integrated with your existing ERP system, creating a seamless link between all of your existing sales channels.

Increase sales

With more and more people using their smartphones to shop online, it seems only sensible that businesses have a mobile presence.  Those that don’t, risk losing out on potential sales to their competitors. Whilst some business owners choose to have mobile websites created for their company, others take it a step further and have custom mobile apps built. A study conducted by Compuware earlier this year found that eight five per cent of consumers preferred apps over mobile sites. The idea of being able to shop online using a smartphone is that it is quick and easy. This is something that custom mobile apps can offer, along with the added bonus of convenience.

Brand loyalty

Another advantage of providing consumers with a custom mobile app is that it can increase brand loyalty. Providing individuals with the information they need and want, twenty four seven is the best way to build up a loyal base of customers.

Developing an app

If you are thinking of developing a custom mobile app for your business, then now is the best time to make a start. Unless you have experience in developing mobile apps, you will need to seek the advice of an expert developer.

Learning about iOS and Android app development

Next week marks the start of Global Entrepreneurship Week. The organisers behind this week are encouraging businesses to take a step further in their plans and for you; this might be having a custom mobile app built for your business. Events are taking place all over the country, so make sure you pop along to one. There you will be able to get all of the information and support you need.

Bermotech are also putting on a free workshop on 23rd November at Imperial College in London. The event titled ‘An Introduction to iOS and Android Mobile App Development’ is aimed at those interested in getting into app developing. The workshop will involve an information session followed by Q&A and networking. It may be a great event for you to go to if you are looking to have an app developed for your business, as you will get a better idea of what is involved and may even meet an aspiring developer that could help you with your project.


Custom mobile apps make it easier and quicker for customers to access the information they require, which could result in an increase in conversion rates.

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A custom mobile application may be just what your business needs in order to expand its customer base and increase sales. There are many different styles of app that can be created, so you will need to speak with an expert developer to see which type is right for your business. If you are interested in finding out more about mobile app development, then you are sure to find the help and support you need during Global Entrepreneurship Week.

Image credits: IntelFreePress & giffconstable

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Categories: Mobile