Archive for November, 2009
Online Casinos Can now use Adwords.
Since the advent of google AdWords for online casinos there was the initial clamour to get listed. Online Casinos are now paying anywhere of up to £20 – £30 per click plus spending a minimum of at least £10k per month advertising on the search engine. At Online Media Direct we specialise in the management of these online casino AdWords campaigns and with our direct contact with Google headquarters in Ireland we get you setup as soon as possible.
What do we need to do adwords for our Online Casino ?
First things first and the most important is a good budget it is not worth punting a couple of thousand here or there. We need a serious commitment from you if we are going to have any chance of breaking into the current market, competition is fierce and for us to compete with bids and daily budgets we ask for at least £10 – £20 k for a first month trial. Our Google AdWords professional will setup and target your AdWords campaign as specifically and professionally as possible and not stone will be left unturned in helping to give your ads the best possible quality score to compete with your competition.
Our experience with AdWords includes many different industries including casinos, finance, mortgages and loans so we are used to dealing with big budgets . Our largest campaign totalled a quarter of a million pounds so our experience at this level is invaluable.
We setup Google analytics and the important conversion tracking for all online casino adwords campaigns as standard. Full access is available with all of our adwords campaigns plus you can even use an existing account and we can link you up to our professional account so you will know exactly what you are paying for your clicks with your companies click spend.
Our services to setup and to complete ongoing management and analysis of the campaigns are charged at a very low percentage rate our reason for the low rate is we understand any charges will detract from any potential conversions at your end and we want to gain long term successful customers using the clever online casino adwords campaigns.
Please note it is important that you have a registered gambling license and number to complete the application. Along with a prominent link to gamblingaware.co.uk or gamcare.org
To book a Free online casino adwords consultation with our clever internet marketing experts simply call our sales team on – 0800 689 9968 or email firstname.lastname@example.org
Webfinder a UK based CPC Network
One of the main downsides to Google’s dominance on the Search engine stage is the increased competition placed on the adwords advertising. Many industries experience click rates as high as £10 – £15 per click which isn’t conducive to generating good returns on investment for many advertisers. As a result companies find themselves torn between investment in CPC which generates that instant traffic and the more long term SEO work which can take months to take effect.
As a result of this dominance a large collection of smaller UK based search engines and directories have team up on the Webfinder CPC network to help provide an added source of traffic in the UK. Webfinder doesn’t claim to be an alternative to Adwords and will never make this claim. But in the same way as google use there content network to deliver traffic. Webfinders CPC network works in very much the same way.
CPC rates due to the low number of advertisers are very low indeed thus helping generate some excellent potential conversions for companies looking for another long term advertising source online.
Whats sites are on the UK CPC Network ?
Well a large selection of blue chip sized search engines such as thompsonlocal.com and pipex.co.uk but also well established sites such as dogpile.co.uk and msn.co.uk. There are also many more sites and simply contact our sales team for more information. There are also a large number of options available -
- CPC bidding
- Unlimited amount of Keywords
- Daily budgets to cap spend
- Pick and choose sites on the network
- Add conversion tracking urls to help track conversions
So whatever your industry whether it be online casinos, bingo, mortgages, debt we would welcome your companies sites in using of fully managed UK CPC network advertising on the network. Online Media Direct Ltd act as official agency resellers of the network and are very proud of our partnership with the well established network. Online media direct use Webfinders network as another way of providing clever Internet marketing.
Contact sales on – 0800 689 9968
Or email – email@example.com
Google Adwords Case study – B & E Boys Ltd
Online media direct are please to announce our new google Adwords cpc client B & E Boys Ltd. The Rossendale based company will be promoting there “space self storage” and “Kingfisher business centre” based at Rawtenstall.
Promoting brands through Google Adwords.
Can you advertise on Twitter ?
In answer to is it possible already ? In a way yes it already is possible.
Twitter is becoming more and more popular now a days. Originally it started with a bunch of techno geeks and twitter seemed to be another flash in the pan. But it really is begining to take a permenant position as the next best thing to Facebook.
Twitter allows users to simply add one line of text to there account as opposed to the difficult aspect of facebook and there countless applications. In a way facebook is already used in a very similar way to twitter already. The status that appears on peoples accounts using facebook is in effect the same concept of what Twitter is.
Twitter Advertising for Business
Untill a time comes when Twitter provide cost per click, banner advertising or sponsored tweets business’s will have to remain getting the best out of twitter by using it as a way of broadcasting there blogs rss feeds. A simple tiny url displays on twitter whenever a company updates there blog and this along with the added value of something like twitter feed it results in a great source of free traffic and advertising.
Many companies see twitter as a brand that will add a certain image to there existing companies websites. It acts as an indicator to the public that the company is upto date and of modern thinking when it comes to there online presence.
Many companies would benifit from a twitter account in so many different industries. If you ask me the main benifit has to be the integration with a Rss feed from a wordpress blog. We would reccomend you consider a blog setup service that we offer to get your company up and running we setup the all important twitter accounts and there integration with the rss feed totally free of charge.
Google Maps business listings not to be underestimated.
As standard when setting up a business once the website is completed people think nothing of the free google maps listing and complete this with it being a free product in most cases not very seriously. I must admit until a few months ago I was to of the opinion that google maps was nothing more than a free gimmick from google for local companies who may find it useful that provide a particular service for example a garage for mots.
Being a company based in an office and speaking to nearly 99% of our customers over the phone or email I cold quite get the who google maps thing. But when you consider the number of local phrase searches made on google the final piece in the jigsaw falls into place with google maps.
To help you fully understand the potential of a google maps listing for your company here is a little case study -
The localised phrase we are considering for this is “furniture london” this triggers the Google maps listings
How to optimize You Tube videos
Our current research has moved on to You tube optimization following recent research we wanted to share our findings and ask for any other webmasters findings from there own research. The similar disciplines as used with site title tags, and descriptions do apply.
In easy stages here are our top you tube video optimization tips -
1. Included your Url in the description of the video,
2. Socialise on youtube and contribute comments to videos in your genre
3. Keyword research – I know this might sound basic but ask yourself what are people going to search to see this video
4.Social bookmark the video using sites like Digg and stumbled upon
5. Ratingsfor your video – if needed ask people to leave you a rating of your online video production
6. Include your url or company details as titles in the video itself. A great tip is a email at the end of the video.
From our research we have found the same process as with standard SEO but with you tube you replace the link building process needed with google’s natural results with ratings and comments.
All in all make friends and help other peoples videos and in turn you will find people that will give you good ratings. Of course the content on the video itself is I would say 75% important to the overall performance. Give people some free help or advice in the video and it will become popular.
Please share your experiences below and pass on any help or advice.
Google Adwords Preview Tool
If you use google AdWords already with us and like to check where your ads are positioned during the day. We would recommend you use a specific tool tailored for the job. When you check your ads online again and again you are adding impressions to you ads and reducing the click through ratios. Which in turn will reduce the quality score of the ads.
Also when you check again and again, google made changes a few years ago to AdWords as you are checking your ads and no doubt wont click on them this then results in your ads not displaying on searches as they are deemed as not being revevant to your search. We had a large number of customers that had this problem and had to provide a link to the adword preview tool.
So please do be careful not to over do it when checking your google adwords cpc advertisements it can have a negative effect on your campaign and in the long run cost you money.
links to google adwords preview tool
Why not try to see your google ads on the adwords preview tool above. Another factor to consider which may be totally unrelated to the point made above is your daily click budget and they way your ads are delivered throughout the day. As this can be in most cases be the main reason for you google ads not displaying when you search.
Google evenly spreads your daily budget throughout the day so if you have a low budget in comparison to the daily amount of traffic provided it can result in ads displaying intermittently throughout the day.