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Monthly Archives: July 2010

Government Ups Spending on Online Marketing

Published by on July 27, 2010

New figures have revealed that the UK government is increasing its budget for online marketing and advertising at a time when the rest of its publicity initiatives are facing budget freezes and cuts. The Central Office of Information (COI) published figures today showing that the year on year spend for government advertising and marketing budget […]

Companies Across All Sectors Embracing Online Marketing

Published by on July 19, 2010

Online marketing expert Karin von Abrams has stressed that internet marketing campaigns are increasingly at the heart of companies’ branding strategies. Ms von Abrams, a senior analyst at the eMarketer organisation, said that nowadays virtually every brand has included online marketing within their overall marketing operations. At the same time, ad agencies are becoming ever […]

Ecommerce and Internet Marketing its time ..

Published by on July 16, 2010

Its time for a easy solution to both many companies in the UK offer a fantastic e commerce platform but the hidden mystery’s of SEO and Internet Marketing are still very much left to Internet marketing companies. But in real terms for the individual moving into e commerce as a solution to expand there existing […]

Categories: UK Company News

Portman Group to Hold Online Marketing Sessions

Published by on July 13, 2010

The alcoholic drinks industry association The Portman Group is offering its members the opportunity to learn how to undertake the responsible online marketing of their products. The group, which oversees the drinks industry’s code of practice regarding the packaging, promotion and naming of alcoholic beverages, and operates the “Prove It” identity card system, is holding […]

Online Marketing Rises Above Rivals Thanks to ROI

Published by on July 5, 2010

A study eMarketer magazine has found that online advertising has remained strong during the global economic downturn thanks to the high value and “dependable” return on investment (ROI) that it affords. The online marketing magazine said that although some firms have pulled in the reins on their advertising budgets, the amount of spending on online […]

Google Poses Online Marketing Threat to Travel Sites

Published by on July 5, 2010

With search engine giant Google preparing a move into Britain’s travel market, online marketing experts are warning travel portals such as Travelsupermarket and Expedia to beef up their business models and face the “threat” head on. SEO marketing expert Andreas Pouros specialises in helping companies to maximise their online advertising and marketing operations. He recently […]