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Monthly Archives: September 2010

Twitter and Facebook – the Future of Online Marketing?

Published by on September 28, 2010

Social Media Portal founder Tim Gibbon has claimed that social media sites such as Twitter and Facebook have more potential for online marketing than straight advertising. Mr Gibbon said that online marketing social media had the advantage of “seamless” integration and so was able to avoid the weakness of direct online advertising – the “unwanted” […]

Improve Your SEO with the Right SEO Company

Published by on September 28, 2010

One of the most common positions people find themselves when starting in business with a website or e commerce site is then finding the right SEO company to help improve there companies fortunes online. It is no exaggeration that companies can spend years trying to track down the right company who doesn’t just say all the […]

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Good Data Management Vital for Online Marketing

Published by on September 20, 2010

Marketing Week magazine has flagged up an issue that can be seen as a side-effect of the triumph of online marketing – the vast amount of data now managed by companies running web-based campaigns. The magazine said that the scale of the information held is causing many firms to face “data management challenges,” especially because […]

Canonical url’s are a must

Published by on September 15, 2010

Canonical Urls and the use of them in a correct way in order to help Google crawl and cache the correct pages on your website is something that is a must in many circumstances. So What is meant by canonical url well in lamens terms the reason for canoncial urls being introduced by google was […]

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Small Firms Stealing a March on Big Business

Published by on September 13, 2010

The fast pace of online marketing developments appears to have left many of the world’s larger companies behind, according to an industry expert. Writing for Utalk Marketing magazine, e-mphasis.com director Andrew Rayner said that comparatively speaking, smaller businesses were “storming ahead” of the big corporations when it came to realising the potential of social networking […]

Google Instant A New Hurdle or Opportunity

Published by on September 8, 2010

Google has introduced its latest improvement to the Google search we have all grown to love. Google Instant heralds another improvement in speed but what it also provides is another hurdle or opportunity for companies and websites looking to promote themselves via search engine optimisation on google. What I find interesting about Google instant is […]

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ASA to Extend Remit to Online Advertising

Published by on September 6, 2010

The Advertising Standards Authority (ASA) has revealed plans next spring to extend its regulatory arm to encompass online marketing and online advertising. From 1 March 2010, the ASA will have what chairman Chris Smith has described as “the most comprehensive approach to the regulation of advertising in website space anywhere in the world.” Over the […]