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Monthly Archives: November 2010

Online Marketing Opportunities With Mobile Holiday Apps

Published by on November 29, 2010

Online marketing experts may wish to take a peek at the findings of a new study carried out for the travel industry by the Total Media agency. The agency spend a year surveying the British public’s attitudes to booking holidays and found that more and more people are using mobile devices such as smartphones and […]

Google’s Move Into Fashion

Published by on November 22, 2010

Search engine giant Google has been at the forefront of many developments in online marketing, such as Ad Sitelinks and Google Place Search – but it is also anxious to extend a helping hand to those hard-pressed fashionistas, intent on tracking down the latest bargain. Google’s stylish geeks have been working hard to use their […]

Online Marketing and Online Sales Must Work Together

Published by on November 15, 2010

A new study this week by the international Boston Consulting Group urged companies to make greater efforts to harmonise their online marketing efforts and their strategies for online sales. The research warned that although many brands have woken up to the possibilities of promoting their products and services through such global phenomena as Twitter and […]

Facebook Prepares to Launch Email App

Published by on November 12, 2010

Online marketing professionals may need to get used to yet another game changing development on the internet soon, if reports of Facebook’s latest cunning plan turn out to be true. Sources have revealed that the social networking phenomenon is busy on a new feature, grandly codenamed Project Titan. This is nothing less than a comprehensive […]

Facebook is the Favoured Platform for Online Ads

Published by on November 10, 2010

New figures published yesterday revealed that Facebook is the single largest platform for online advertising in the UK. The data, by analysts comScore, showed that the market share of display advertising controlled by the social networking phenomenon had soared since 2009 to nearly a third of Britain’s online advertising sector. Researchers estimated that UK internet […]

Google Place Search Makes Online Marketing Local

Published by on November 1, 2010

Google created a new opportunity for local businesses hoping to boost their online marketing efforts this week – Google Place Search. The feature is intended to offer users of the search engine more and better organised local information on businesses and services, including photographs of the business premises themselves and reviews. From the Google users’ […]