Archive for May, 2011
Long recognised as one of the fastest-growing internet marketing companies in the Lancashire region, staff at Online Media Direct celebrated this week after discovering that the Rawtenstall-based company is now ranked as one of the top ten in the whole of the UK by search engine giant Google when it comes to searches under the term “internet marketing”.
Based at the Kingfisher Centre in Rawtenstall, Online Media Direct has managed to successfully combine a strong local sensibility with a national – and occasionally international – reach. The company has helped numerous companies in Lancashire and across the UK increase their visibility online, their own rankings on Google and other search engines, plus greatly increased site traffic and conversions.
Online Media Direct managing director Garry Pickles said: “I am thrilled that our hard work has paid off and that such an indispensable internet tool as Google has placed us in its top ten rankings. This is an endorsement of the full-inclusive, high-quality service that Online Media Direct provides.”
Services available from Online Media Direct include:
• All-in-one internet marketing solutions
• Affordable Search Engine Optimisation
• Cost per click management
• Competitor analysis
• Blog setup services
• Social networking campaigns
• Article writing services
• Outsource your internet marketing
• Link building campaigns
• Google adwords professionals
• Keyword analysis
• Google analytics
Notes for Editors:
Online Media Direct is based in north west England at The Kingfisher Centre, Burnley Road, Rawtenstall, Rossendale, Lancashire, BB4 8EQ
Reg. Company No.6103468
Vat Number : 906 7714 12
Software giant Adobe has just released information regarding its next online marketing venture.
The Adobe Tag Manager, designed specifically for use with the Adobe internet marketing suite, supplies various digital marketing utensils including a tag management framework for the entire Adobe Online Marketing Suite.
Brad Rencher, VP and GM of the Omniture Business Unit for Adobe said: “With Adobe tag manager, digital marketers can more quickly deploy or experiment with new technologies and partners because we’ve removed the primary challenges of adding or removing tags from their web pages.”
He continued on to state that existing customers can begin use of this new online marketing tool with immediate effect, giving an unrivalled level of user-friendly control, enabling users to quickly react to ever shifting changes in the market, positively impacting the needs of the customer while simultaneously increasing potential revenues.
The Centre for Economic Business Research have just released a new set of statistics claiming that UK based small businesses are losing out on significant amounts of income, due to a lack of proactive online marketing.
The statistics, released as part of a nationwide survey, show that smaller companies yield only 2.4 per cent of yearly incomes when employing less than 50 workers, when compared to a larger businesses of 250 or more employees, yielding incomes of around 19 per cent.
When questioned as to why they had not considered online marketing to promote their products, 33 per cent of the smaller companies in question claimed that internet marketing was not seen as a beneficial investment to their business due mainly to the size of their operations – despite the increasing popularity of online advertising over more traditional and expensive forms, such as print and television.
Knowthenet.org.uk, a non-profit information resource for small business owners funded the survey, with director Phil Kingsland noting that “while small businesses are beginning to make considerable amounts of money online, many don’t yet see its full potential.”
Do you want to know some of the secrets to getting the most out of Facebook Fan pages for your business ?
If so read on and let us give you a honest account and recommended approach to delivering a successful Social media campaign via Facebook. You may not already know but one way of getting instant “likes” and an increased number of followers on your page would be by investing in sponsored listings. The listings are great as they can be highly targeted. Lets take an example of a Wurlitzer Jukebox company who could target people that have stated they have an interest in Music.
So you already have the fan page and are targeting your audience but how do you make your page interesting and how do you get people to return to the page on a regular basis. The first thing to think about is updating it using a regular updated blog feed and there are many RSS displayers available on Facebook which will update automatically for you.
Do regular updates on the page and get involved with the followers on the page. Keep in your Face sales man tactics to a minimum no one likes things being forced upon them via there Facebook news feeds. Get a nice design for the profile and include nice designs on static html pages in order to make it more personalised. Personal messages are also a great way of getting in touch with people and good shares of interesting news stories.
If unsure of exactly how you can make the most out of Facebook and you are not technically minded then leave this to the professional internet marketing professionals. Do take care when purchasing Facebook advertising for the fan page from an internet marketing agency. You will find some companies will sell this on a impression basis and make large mark ups on the original prices available.
I am willing to put my internet marketing credentials on the line and say the number of followers you have on your Facebook fan pages will be as important a source or internet traffic as a Google adwords campaign or Googles natural listings currently are.
Now is the ideal time to start increasing your followers so you don’t let your company lag behind the others in your industry.
A report recently released by the Interactive Advertising Bureau has shown that revenues from online marketing and internet advertising reached a record high during the first quarter of this year.
The effectiveness of online marketing through various internet-based services such as parcel deliveries and the use of social media sites such as Facebook and Twitter has seen a rise of 50 per cent when matched against the very same figures for the first three months of 2010.
These new figures not only show the continued popularity and growth of online marketing when compared to more traditional forms of advertising, but also highlight the number of retailers now looking to online marketing to push their products as the use of digital media grows ever more popular.
Paul Fisher, chief executive of IAB Australia, said that “online video advertising continues to grow strongly, up 47 per cent on first quarter 2010, which reflects the continued adoption of this format by advertisers looking to enhance or replace their TV schedules.”
As people across the world settled down to watch the marriage of Prince William and Kate Middleton, online marketing and social network sites such as Google, Facebook and Twitter saw huge amounts of users scrambling to their keyboards to make their thoughts and opinions known.
With the ‘Royal Wedding’ topic trending for many days before on Twitter alone, the interest in the royal marriage was made quite clear, with many internet marketing and online advertising sites taking advantage of the popular occasion to boost their own profiles in the process.
It has since been reported by Google, owners of internet video hosting site YouTube, that the live online stream of the wedding has broken all previous records, with a massive 400 million viewers tuning in to watch the ceremony live, compared to the previous record of 70 million for the inauguration of Barack Obama as US President in 2009.
Purveyors of spam and cyber-criminals have been quick to exploit reports of the killing of Osama bin Laden by US forces in Pakistan, issuing junk emails purporting to show videos of the dead man and directing internet users to fake Facebook pages on the subject – presenting a challenge for legitimate online marketing workers.
Internet security firms warned users to be alert for spam emails on the subject, with AVG vice-president Roger Thompson writing on his blog: “Recently, we saw that the rogues either anticipated, or at least reacted with remarkable agility, to Audubon’s birthday. They were either really quick, or they watched what Google did on the same day last year.”
“It’ll be instructive to see how long this event takes. We will bate our collective breath,” he added.
Internet marketing experts should be very wary themselves of using tag-lines for promotional emails based on bin Laden, if they wish to remain disassociated from such shenanigans.