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Monthly Archives: July 2011

Online Marketing Benefits All Round From SEO – Microsoft

Published by on July 26, 2011

The computer giant Microsoft urged companies this week to make search engine optimisation (SEO) just one aspect of an integrated and varied online marketing campaign. Microsoft group search manager Colm Bracken said that a good SEO element can extend all other internet marketing campaigns and other forms of online marketing – for instance, consumers may […]

Twitter’s Online Marketing Possibilities Largely Untapped

Published by on July 19, 2011

Virgin Media Business urged retailers and other commercial companies to up their game and focus more online marketing efforts on Twitter. Research carried out by Virgin found that too many businesses are failing to capitalise on the unique internet advertising potential of micro-blogging sites such as Twitter, and their close relatives – social networks such […]

MPs to Look at Privacy Issues Surrounding Online Marketing

Published by on July 11, 2011

photo credit: whatleydude   The UK Parliament is turning its scrutiny on internet advertising, following concerns about personal privacy sparked by the News of the World phone hacking scandal. MPs want to investigate the data security and privacy issues surrounding online marketing efforts which identify appropriate individuals for advertising via their web surfing habits, such […]

Online Marketing for Womenswear Can Revive the Sector

Published by on July 7, 2011

photo credit: Cara Photography Creative online marketing strategies can act as a powerful engine for growth in the women’s clothing sector, according to a new report. The study by market researchers Mintel said that online clothing retail has mushroomed in the past decade, as high street and boutique sales of womenswear have fallen. Researchers found […]

Can Google+ Bring Online Marketing Strands Together?

Published by on July 4, 2011

photo credit: n-re-k   Until now, there have been two very distinct strands to online marketing, informed by the two giants of their fields – Google and Facebook. The search engine giant has always been the undisputed ruler of the SEO marketing world, with Yahoo and Bing coming a clear second, while Facebook – along […]

Social Media Day Prompts Fresh Look at its Place in Online Marketing

Published by on July 4, 2011

photo credit: Sean MacEntee   The end of last month saw online concerns mark Social Media Day, with a great many companies taking a fresh look at how the juggernaut that is social media impacts on their internet advertising and online marketing strategies. It has been a truism of the past two years that social […]