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Monthly Archives: September 2011

Amazon Leads the Way for Online Marketing Success

Published by on September 27, 2011

photo credit: Mike Licht, NotionsCapital.com   The success of online marketing was made even more apparent this week after new research revealed that online-only retail giant Amazon is Britain’s favourite brand among consumers. Whereas only a few years ago, online marketing of retail sites suffered from the public perception that they were a mere adjunct […]

Categories: Case Studies Tags:

Dubai Leads the Way on Group Buying in the Middle East

Published by on September 20, 2011

photo credit: ohchristopher.   A growing phenomenon in the wealthy oil states of the Middle East was revealed by the BBC this week – the online marketing trend known as social or group buying. While group buying is big business in many other parts of the world, thanks to companies such as Groupon offering customers […]

Time to Think About Online Marketing for Christmas, Firms Warned

Published by on September 12, 2011

photo credit: rockbadger   Businesses have been urged this week to start preparing their Christmas online marketing campaigns, as shoppers begin thinking about possible gifts and researching products. Next month is the time that online businesses need to really start shaping up their paid search advertising in particular, experts advise, with Dzine IT vice-president Peter […]

Online Marketing Embraces Video Ads

Published by on September 6, 2011

photo credit: mikecogh   New research published this week by comScore has revealed a leap in the amount of online marketing campaigns using video. The data showed that almost two thirds of people watching videos online saw adverts during the clips – equating to more than 21 million Britons. Among these, the key online marketing […]

Categories: Online Video Tags: ,