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Monthly Archives: June 2012

Gooners Make Online Marketing Campaign Their Goal

Published by on June 25, 2012

Arsenal Football Club revealed its new online marketing strategy recently, along with its ambition to become the Premier League’s “Tesco Clubcard” through its fan membership. The north London club will be placing its CRM system at the heart of the new internet marketing initiative, starting off by making it easier to become a member – […]