Direct Your Online Media Traffic Wisely
If you were born in the early 60′s or 70′s, you would hardly think socializing through online media would ever be a possibility; in fact, I distinctly remember sitting at my old Commodore 64 learning how to program nifty graphical syntaxes while chatting with my friend next to me; time has evolved to the point where we can chat with people in Iceland as if we were right in their living rooms. Whereas many people see this as an opportunity for global connection, businesses find this as a way to harvest potential worldwide traffic and potential customers. In this passage, we look at the need to direct your online media traffic wisely to not only cultivate targeted customers, but to cultivate life-long business and interpersonal relationships built on trust.
Seeking social media traffic is more than simply busting out Tweets and updating Facebook profiles; in essence, humility is necessary on both the business and personal levels in order to truly understand the people you wish to attract. You have to treat each person as number one, listening to the needs, trends and wants of each individual person before you even attempt to show them anything you are promoting. Sure, you’ll want to definitely geotarget traffic that will have a specific interest in what you’re selling; if you treat each person as a ‘sales push’, however, expect to get nowhere. Finding a comfort zone that both your potential customers and your business can exist on is the imminent key when cultivating online media contacts, always addressing each friend or colleagues concerns as an individual instead of categorizing them as a whole is also necessary, too.
Directing your online media traffic wisely also entails finding the best resource available for your niche. This would entail understanding what business-minded people or groups exist that closely resemble your niche and making sure to join those specific circles; simply going out and making friends just ‘because’ will often times land you disinterested people who simply wish to talk about life’s general happenings. Find organizations – Linked In being a great starting point – and find groups that closely resemble your primary directives, joining conversations that can cultivate new angles and eventually new friends. If you choose to use Facebook, it would be best to begin your efforts on a local level and slowly expand outward instead of joining global groups that may not be suited towards your niche.
It’s no secret your goals are to promote a business or product and expand operations; everyone wants to be considered prosperous. Having a tactical yet conservative approach to directing online media traffic wisely can surely be a huge catalyst in sustaining your efforts while building friendships that will last a lifetime and help to push your efforts across the board. Emailing the world with your offers and pushing affiliate links through Tweets is not what people want to see – it is the person that takes the time to outreach that will end up reaping the benefits of well-planted friendship seeds.
Greg Henderson, a California-based businessman with over 11 years in SEO/SEM, provided this piece based on personal endeavors and education in search engine optimization with a concentration on content optimization for the social media future. His current projects include a background checks website Easy Background Checks as well as a marriage records website Genealinks.
Related posts:
