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Does SEM Have A Chance Anymore?

Published by on March 9, 2012

Search Engine Marketing and Search Engine Optimization have become quite popular as businesses strive to create a solid online presence. The $16 billion industry of Search Engine marketing that includes pay per click ads and SEO represents a great opportunity for many small businesses to remain linked to their customers who may be looking for related products and services to purchase.

Even though, this is the case, there are still many businesses that are too busy with their daily business operations to pay attention to current and future trends. With that being said, below are some search engine marketing trends that are worth your attention.

To attain website visibility, it is vital to execute the latest and most effective search engine marketing strategies. In the past, link exchange was a hot commodity for many online businesses to get traffic to their website, but this has been an outdated method. Instead, businesses are concentrating on inbound links from other worthwhile and related websites. This will lead more prospects to your website because the search engines give first choice to websites that have links directed from various hosting servers. Links being directed from the same IP address will be viewed as spam.

Social media and social networking have gained in popularity as well. These are also significant to your search engine marketing strategies. It is an excellent way to connect with your targeted prospects. Facebook, LinkedIn and Twitter are three of the most popular social media websites that you can take advantage of and will benefit from. In fact, it has become quite crucial to stay active on these social media websites. Most of your targeted social media users spend much of their time on these websites.

Going mobile is the newest development these days. So many more people are getting upgrades on their mobile devices. So, it is of utmost importance to your business to have your website included in mobile search. However, be sure to optimize your website for mobile search. Mobile search allows individuals to check their email and do other things online using their mobile device. You want to capitalize on this.

If you have a squeeze page that captures email addresses and contact information that you save in a database, then you need an autoresponder to send out email campaigns to these individuals announcing your products and services as well as special offers and coupons. Exclusive promotions that are offered to potential customers are a great way to get their attention and gain new business.

There are so many people who are using the new iPad, smart phones and other portable devices to access the Internet and to make instant buying decisions on the go. A new application included in the iPad feature called, “Lasso,” allows users to search the Internet by circling a text within an article compared to the old way of typing it into a search box.

The iPhone is also pre-loaded with Google Maps, which has information about local businesses. To maximize your exposure in various local directories and map websites on the Internet such as Yahoo Local, Yelp, Bing Local and Google Places, you must get your business listed. Google, for example, redesigned its local search in 2010 and so search results carry much more weight. Being listed in Google Place, for example, will allow you to effectively and competitively participate in your local area.

Internet marketing and the cost of optimization has risen with increased competition. Therefore, it is very important for you to know which trends need more focus in order to reduce your advertising cost online. Although we have no idea where the trends of search engine marketing will take us tomorrow, we can control the destiny of our search engine marketing campaigns today.

Greg Henderson, an astute web marketing genius with plenty of self-help articles to his name, provides you with plenty of insight through his readings. Current projects include a free background check service Free Background Check USA along with a free public records site with Public Record Sources.

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