Google Adwords on Fixed Fee Beware !
Over the past few months it has been brought to our attention an increasing number of marketing companies selling google adwords cpc on a fixed fee for 1st page positions. Following a constant flow of companies and after speaking to a number of sales men at these companies I felt it was our duty to try and inform the Uk business community the full ins and outs of this concept.
Put simply companies or agencies no matter how large cannot get google adwords at a lower fee than yourselves. If you were to open a google account tomorrow the same prices would apply. So I would like to put to bed this statement that companies can somehow receive a wholesale batch fee on fixed adwords placements it is simply not true.
I decided to get this 100% confirmed by my contact at Google Ireland and it was ” You cannot purchase adwords on a fixed fee on the first page of google” and “these companies are lieing” it was explained. So how exactly does it work and why are these companies selling adwords in this way.
Well to start with doesn’t it sound great you can be listed on google for a set fee for a choice of a few phrases ! If it was true we would be the first people doing it. But when you look into it the cracks begin to appear firstly the keyword or phrases that you choose are they going to be generic well used keywords I think not. The use of regional and long tail keywords that will give you a first page listing but wont deliver a massive amount of traffic is the way these companies operate.
Put simply these companies need to make money somehow I cannot speak for the way in which these companies use there funds received but the funds will not be used 100% on your google ads. Which is why being 100% transparent and knowing exactly where your spend is going is so important if you are considering google AdWords as a means of advertising for your company.
If you have experienced any problems with similar fixed fee google adwords offers please post your experiences below.
Surfed by your article. I work for a UK SEO and we point out these scammers regularly. I’d like to point out that your article is misleading on certyain points and not very well researched.
1. You can get fixed advert prices in the sense that you can cap /fix your max cost per click.
2. From 1 – you can get a page 1 advert – admittedly low competition but still a page 1 advert.
3. You don’t have a “contact” at Google more than anyone else does. Everyone who does adwords has a contact at Google Ireland. Your article implies that you have preferential access to Google information – which you dont. This is EXACTLY what the Adwords scammers say when selling these schemes.
Danny
21 Apr 10 at 5:56 pm
Adwords is really good in driving traffic to your website. however, they are very strict right now and they would not easily approve websites that they thought have low quality content. ~-
Randa Vanderheiden
29 Apr 10 at 4:23 pm
Hiya Danny I was certainly not in any way trying to be misleading quite the opposite I was laying down a few facts.
The points are raised are right to a point but are not 100% true. Ok you could risk saying to a company you can get a first page listing 100% as it will have low competition.
But my whole point is this is not ethical and is misleading companies as the product itself doesnt allow you to get a 100% fixed position under any keyword.
Thats a fact we dont like to pull the wool over peoples eyes even though sometimes people do like the easy sounding fixed position.
The simple fact remains these companies will not used 100% of your adwords credit they have to make a profit.
Garry Pickles
30 Apr 10 at 10:19 am
Fao Danny “You don’t have a “contact” at Google more than anyone else does. Everyone who does adwords has a contact at Google Ireland. Your article implies that you have preferential access to Google information”
The article doesnt imply this at all it simply states we have contacted our person at google ?
admin
30 Apr 10 at 12:58 pm
I had a client that was very badly duped by one of these companies. The company sold them the package that was very misleading promising first page listing.
I think that they did get on the first page but only for keywords were long tailed regional keywords that actually didnt deliver hardly any traffic. It was a waste of money.
Karen
7 May 10 at 12:20 pm