Google Instant A New Hurdle or Opportunity
Google has introduced its latest improvement to the Google search we have all grown to love. Google Instant heralds another improvement in speed but what it also provides is another hurdle or opportunity for companies and websites looking to promote themselves via search engine optimisation on google.
What I find interesting about Google instant is the potential for it to have both a positive and negative effect on number one current advertisers via adwords and number 2 natural listings. Lets get the negative points out of the way first I suspect bounce rates could be increased for one simple reason.
When people search using google instant there attention may be grabbed by another random result that is totally irrelevant and Google instant could really throw up some massive increases in traffic for say a site that appears when a letter is typed.
Let me give you an example Mr Bloggs is going to look online for a trampoline so searches trampolines . When he types “tr” he discovered the national rail website appears and it just so happens he wants to purchase some train tickets for a business trip next week. Now this is totally hypothetical but my point is google instant is going to throw up literally millions of these changes in search direction and there will be winners and losers as a result.
On the positive side and don’t get me wrong I feel the positives far outweigh the negatives Google instant is a fantastic innovation which is in my opinion going to revolutionise search results my point is it could potentially have a negative effect for some adwords advertisers or sites in natural listings and it will be interesting to see what happens.
I wouldn’t be surprised to see some surprising results appearing for combination of letters.
It will certainly be worth considering google instant before you plan your next seo push.
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