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Google Makes Ad Sitelinks Available for Smartphones

Published by on October 18, 2010

Search engine giant Google announced this week that it has launched a version of its Ad Sitelinks feature suitable for mobile devices such as iPads and smartphones.

The feature enables brands to provide many different landing page options with their online advertising.

The desktop version of the online marketing tool was first made available in November 2009, and since then has increased the clickthrough rates of advertisers by more than 30 per cent.

Now this feature is available for mobile devices – writing on the official Google AdWords blog, the company’s associate product marketing manager Gordon Zhu said that Ad Sitelinks was now available across the world for all pay per click online marketing campaigns using high-end mobile devices.

Currently, one or two-line Sitelinks will appear on these devices, each with the ability to direct customers to different areas of the brand’s website.

“Because websites may not yet be optimized for viewing on mobile devices, navigating them to find information can be more difficult,” Mr Zhu said.

“Mobile Ad Sitelinks help by taking users directly to the specific content they’re looking for, enabling them to find information and complete transactions more quickly.”

Google revealed recently that higher revenues from its online advertising on partner websites and increasing numbers of aggregate paid clicks had helped it boost its third quarter profits by 32 per cent.

Google’s net income stood at a hefty $2.17 billion between July and September this year, up from $1.64 billion during the same period in 2009.

Revenue from pay per click services for Google sites and AdSense partners rose by 16 per cent year-on-year and was four per cent higher compared with the second quarter.

Google chief executive Eric Schmidt commented: “Our core business grew very well and our newer businesses – particularly display and mobile – continued to show significant momentum.”

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