Good news for SEO online marketing this week, after a poll of Google users in Britain and the USA showed that they prefer the search engine to all its rivals.
A massive 83 per cent of respondents to a survey by the Pew Internet & American Life Project said that they thought Google was the best of its kind, with just 6 per cent opting for the second place choice, Yahoo, which is actually powered by Microsoft’s search engine Bing. Some 59 per cent of respondents said that they used search engines at least once per day – a doubling of frequency since 2004.
When it comes to online marketing and SEO in particular, these poll results show that boosting your Google rankings should remain the top priority for any business with an online presence.
However, Google needs to ensure that it maintains its overwhelming popularity. Despite its unchallenged position in the poll, respondents also spoke as one when they expressed their dislike of its recent announcement of its intention to gather all data on users’ personal preferences and online searches to tweak the search results and target internet advertising.