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How To Perfectly Balance Quality And Keywords

Published by on January 9, 2012

One of the biggest keys in writing and submitting SEO-rich articles and content is having the perfect balance of quality and keywords present at all times. You need to provide web publishers and readers with well-written, entertaining and informative content. You also need to be keyword smart so that your articles will do well in searches in both the article directories and on the major search engines. In doing this, SEO-savvy webmasters often try to balance both, albeit for naught or success.

There are no guarantees that your article will be appearing on the first pages of the search engines within days, or perhaps ever. However, if you maintain these methods over a period of time you will find that your articles will begin to bring the traffic you desire to your website. Without a doubt, good content should always take precedent and the major search engines are finding more and more ways to reward good content on the web, while penalizing keyword heavy content that holds little value for readers.

Many of us have run searches and clicked on one of the results only to be presented with a pointless, barely readable article that is stuffed with keywords. In 88% of cases, the immediate reaction is to click away from such a page as quickly as possible. The point here is that whoever published this page effectively used keywords to get a high search engine page ranking and get visitors to the page. However, the poor quality of the page’s content means that the visitors are lost immediately.

Therefore, the secret is to find a good balance. With a little work you can produce an article that reads well and has enough targeted keywords to help with SEO. In general, keywords should never go above the 3 percent mark on your density. So, if your article reaches 600 words, you shouldn’t have more than 18 keywords to avoid looking spammy.

When you are writing article marketing content, you will first need to decide on a subject you wish to write about and the keywords and keyphrases you want to use. Researching these keywords well is vital and there are many tools available online to help you with this. In general, your keywords should match the words a potential reader who is interested in the subject of your article might type into a search engine.

Also, it is not about how many keywords you have, but where you place them. Above all, the keyword should appear in the headline, the description, the opening paragraph and the last paragraph. These are by far the most important. The remaining keywords can be interspersed with the main content at any points you choose and where it reads well. If this is done well, the reader won’t even realize that there are keywords in the article.

Once the article is written you should edit it to make sure it reads well and achieves the purpose you intended. In general, an article should be informative or entertaining. When you are happy with the article you can then worry about inserting the keywords. Sometimes you will find places where they will slot in naturally with the flow of the articles, while in the other cases you may have to change the wording a little. However, do not leave keywords interfere with the structure, meaning or readability of the content.

It’s always suggested that you give your work a glance-over to assure that there are no grammatical or spelling errors. Sometimes, as you reread your article you will often see more opportunities to subtly work in a few more keywords without disrupting the article. Now, you have an article that will serve you on two fronts. It has the good content to get it noticed and published by web publishers and it has the keywords needed to draw the attention you need to both the article itself and your website, which tends to create the perfect balance of quality and keywords you were seeking.

Greg Henderson, a California-based businessman with over 11 years in SEO/SEM, provided this piece based on personal endeavors and education in search engine optimization with a concentration on content optimization for the social media future. His current projects include a background checks website Easy Background Checks as well as a marriage records website Genealinks.

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