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Internet Marketing – If You Haven’t Got a Strategy You Need one!

Published by on July 23, 2014

Whilst participating in social media marketing, blogging and email marketing is all very well and good; unless you have a clear internet marketing strategy in mind, you could end up putting effort and money into your work and generating very little in return. If you don’t have an online marketing strategy, how do you know you are achieving great results from your social media, blogging and email marketing efforts? It’s not like your company will be working towards any set goals or has anything to measure your efforts against. If you really want to make a difference with your marketing techniques, a sound internet marketing strategy is a must have.

Make sure your business is working towards a goal and moving in a single direction by implementing a bespoke online marketing strategy.

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A good internet marketing strategy will give your business direction. It will pull together all of the different marketing techniques you use and show you how you can use them cohesively to achieve the goals you set. Below we have explained some of the other reasons why every business needs an online marketing strategy.

Market to the right customers

When you are creating an internet marketing strategy, one of the first things you will need to do is identify who your intended audience is. Once you have done this, you will be able to tailor your strategy with your target customers in mind. For example, you will need to think about which social media channels your target customers are likely to use and what type of content they are most likely to engage with. Knowing your target audience and creating your online strategy around them will also ensure that you are sending out the right messages to them and using the most appropriate language to speak to them. Doing all of this will help you target people that are actually interested in your products and services and give you a better chance of converting them into paying customers.

Know what your competitors are doing

Creating an online marketing strategy will encourage you to not only think about what your business is doing but also what your competitors are doing. The more you learn about your competitors, the easier it will be for you to predict their next move so you can get one step ahead of them. Many companies base their strategies on proven successful tactics used by competitors and identify their failures, so they know what to avoid doing themselves.

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Having an internet marketing strategy will help you to see how your social media marketing efforts can fit together to achieve better results for your company.

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Improve consistency and focus

The more consistent your marketing messages are, the easier it will be for customers to remember and trust your brand. Developing a clever and cohesive marketing strategy that brings together all of the different marketing methods you use will help improve consistency and focus. It will ensure that you are sending the same messages out to your audience and promoting the same company values, no matter what platform or medium you are using.

Know where you are going and how to get there

As we mentioned previously, a good internet marketing strategy will give your business the direction it needs to succeed. Careful planning will help you allocate your resources and spending. It will also ensure that all of your marketing techniques are aligned and working towards achieving the same long-term goals, even if their short-term goals differ.


Without a bespoke internet marketing strategy in place, your business’s marketing efforts will lack focus and you may find that you are spending money without generating any meaningful results. Today an internet marketing strategy is a must-have for all businesses and if you need help creating one, our team of internet marketing experts are more than happy to help.

Image credits: Sean MacEntee & greyweed

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