Leeds plays host to an important gathering of experts from across the online marketing sector later this month, when ionSearch takes place at The Carriageworks in Millennium Square.
The one-day event, on 18 April, will be focusing specifically on search engine optimisation, or SEO marketing, with over 20 speakers from a range of companies leading discussions on the best SEO strategies out there.
The headline speaker is Google’s advertising agency relationships manager for search engine giant Google – Matt Bush. Attendees will be listening with interest to what he has to say, as the Holy Grail of all SEO marketing efforts is a first page – and preferably first entry! – ranking in Google’s search results.
The event has been organised by local firm ionSearch, whose managing director Fergus Clawson told the Yorkshire Post that Leeds was rising above Britain’s overall economic conditions thanks to the effectiveness of its online marketing sector.
“Leeds has become a hot bed for SEO with a thriving digital community despite the gloomy economic outlook,” he declared, noting that since 2008 Yorkshire has enjoyed a 240 per cent increase in the number of online marketing jobs available, “with many traditional full-service agencies expanding their in-house marketing teams due to demand.”
The difference between this region and London is clear, when you consider that over the same period online marketing vacancies in the capital have only risen by 157 per cent, he pointed out, adding that “typically clients will receive the same quality of work, but at a much lower cost, both in terms of business overheads and wages.”