Although Magento is already one of the most search engine friendly ecommerce platforms, there is always room for improvement. If you are looking for a way to boost your ecommerce sites SEO ethically, we highly recommend investing in some of Magento’s top SEO plugins. In this article we will provide a guide to Magento SEO plugins to help you decide on the best ones to integrate with your ecommerce store.
Want to improve your Magento ecommerce stores search engine rankings? We highly recommend checking out some of the top SEO plugins available. Image source
Magento improve SEO
One of the easiest ways to improve your Magento websites SEO is to install plugins. These are known as ‘modules’ and are created by well-known developers like Yoast, as well as other community members. Whereas some plugins are free to download, others are a little more expensive. It is worth browsing the Magento web store to get a better idea of the different SEO plugins available. Below we have listed some of the highest rating and most well known SEO plugins for Magento.
Yoast Magento SEO plugin
Yoast Meta Robots is a Magento SEO module that makes it easy for users to prevent the indexing of their websites search result pages and tag pages, whilst still allowing search engines to follow the links on them. It does this by allowing users to add noindex, follow robots meta tags. This SEO plugin for Magento by leading developers Yoast also enables users to prevent search engines from indexing their login and register pages amongst various other ‘no content’ pages.
Canonical URLs plugin
Something that has always been a problem, not only for Magento sites, but other sites too is duplicate content. This SEO nightmare is often caused by the same content being indexed under two different URLs. Not long ago Google, Yahoo and Microsoft announced that they would now be using a new link tag called ‘rel=canonical.’ This can be used to tell search engines which URL they should have for the current page they are indexing.
If you have numerous links pointing to the same page, at some point or other, Google or another search engine will enter your site through a link that is not the original one. This will result in the same content being indexed under two different URLs and will ultimately have an effect on your sites ranking. The way to get around this is to add ‘rel=canonical’ to the <head> section of your page. Keep in mind that Magento use canonical link meta tag for categories and products.
One of the easiest ways to add canonical URLS is to install the Canonical URLs plugin by Yoast. Other plugins that do a similar job include Ultimate SEO Suite and SEO Suite Pro.
Ensuring that search engines do not index duplicate content under two separate URLS by using the Canonical URLs plugin can greatly improve your Magento websites SEO.
SEO layered navigation plugin
This fantastic plugin is designed to make your Magento ecommerce website more SEO friendly by improving navigation. It does this by layering it, enabling customers to shop and filter products using multiple attributes in a category. After installing the plugin you will find that navigation is more flexible and user-friendly. The better your navigation is, the more likely you are to rank well in searches.
As well as improving your ecommerce sites navigation, the plugin also automatically generates meta titles for each page, boosts your site performance using fast AJAX calls and improves user experience using AJAX page naming and sorting.
The Msemantic Basic module for Magento makes it easy to create rich snippets for your site and products in Google, Bing and Yahoo. It does this by taking
information (also known as rich data-mark-up) from your product pages, such as price, availability and product images and places it next to your HTML link on search results pages.
The benefit of this is that it provides users with more information about your page and makes your link stand out amongst the rest. The result of this is a higher click through rate. The developers of the free module state that you should see an improvement in click through rates of up to thirty per cent.
Keep it mind that after installing this Magento module, it can take between two and eight weeks for Google to show rich snippets for your pages. The time it takes will depend on a number of factors including the general indexing and ranking of your site.
SEOgento is one of those modules that can to do it all. One of its key features is that it can customise canonical URLS (Magento use canonical link meta tags for products and categories). It will also allow you to create dynamic and customisable meta tags for your product pages and category pages and rewrite layered navigation on category filters.
The developers of the SEOgento app claim that the module will help you to boost your Magento website on the search engine results pages without having to make any changes to your code.
Want your Magento website to rank well in these search engines? Make sure you have the correct plugins installed. If you need help integrating Magento modules with your ecommerce store, we highly recommend hiring a professional Magento web developer. Image source
If you are looking for a way to boost your Magento websites SEO and get it ranking higher in relevant searches, we highly recommend exploring the benefits of the Magento SEO modules featured in this article. Although some of the modules are more expensive than others, they will prove to offer a great return on investment when you experience a positive change in your websites ranking.
If you are new to Magento or are unsure how to go about integrating your ecommerce store with SEO plugins, we suggest that you get in touch with a reputable web developer. Providing they have experience in using Magento,