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What makes WooCommerce so great for online retail businesses ?

Published by on June 16, 2014

When it comes to selling your products online, there are many different ecommerce platforms to choose from, however if you are looking for a free ecommerce tool that is easy to use, you may want to consider using WooCommerce. Here we will provide a brief explanation of WooCommerce and it’s features, whilst also explaining why it is so great for online retail businesses.

Set up your online retail business in a few simple steps using WooCommerce. 

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What is WooCommerce?

WooCommerce is a WordPress ecommerce plugin that was first launched in September 2011. Over the last few years it has grown to become one of the most popular WordPress plugins, with over 1.6 million downloads across the globe. If you are thinking of setting up an ecommerce business but do not want to spend a fortune, WooCommerce will provide everything you need to get started. Below we have outlined some of the key benefits of this ecommerce plugin for WordPress.

Free to use

Starting any sort of business can be expensive and often very difficult if you do not have a lot of capital. Luckily for you, WooCommerce is completely free to download and use. Not only is it free, but it also comes with a wide range of easy to use features, making it simple for you to sell your products online. The fact that WooCommerce is free is one of the reasons why it is used by so many ecommerce start-up businesses.

Feature rich

One of the greatest benefits of WooCommerce to online retail businesses is the fact it is feature rich. WooCommerce gives ecommerce business owners a lot of flexibility when it comes to organising their products and customising independent attributes. Although it offers a wide range of features, all of them are very easy to use, so you do not need to be a web design expert!

Something that WooCommerce does really well is analytics. Whilst other platforms make data analytics too complicated for non-technical users, WooCommerce makes it simple by using easy-to-understand pie charts and graphs. Using WooCommerce, ecommerce business owners can see how well their store is doing at a glance, without having to spend a lot of time studying figures.

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WooCommerce makes analytics easy for non-technical users.

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User friendly

WooCommerce is very user-friendly and if you have prior knowledge of WordPress, you will find it a breeze to use. The fact it has a similar layout to WordPress, means that it will be fairly familiar to most people. This will allow you to complete tasks in very little time and will not need to rope in a web developer to help.

Highly customisable

If you want to stand a chance at succeeding in the world of ecommerce, your website will need to stand out from the rest and thankfully WooCommerce has got you covered. This ecommerce plugin for WordPress is highly flexible and provides a wide range of customisation options. There are a number of ecommerce web designers and developers who specialise in working with WooCommerce and will be able to help you integrate your ecommerce platform with your existing self-hosted WordPress website and customise your shop front. 


With so many benefits, it is no wonder that so many new ecommerce business owners choose to sell their products online using WooCommerce. There are not many WordPress ecommerce plugins out there that can match its quality of features, especially at such little cost to customers. If you need help setting up your WooCommerce store or fancy customising it to attract your target audience, get in touch with a WooCommerce web designer today.

Image credits: ZERGE_VIOLATOR & More Than Maths

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Categories: Ecommerce