Mobile phone internet services firm dotMobi has recently launched a new application designed to help firms who wish to take their online marketing campaigns to mobile handsets.

The app is aimed at small and medium enterprises (SMEs) and helps them to design and create websites that are specifically designed for smaller mobile phone screens. With online marketing – as with all marketing – it is always necessary to grab a user’s attention and hold it.

The goMobi platform helps SMEs to develop sites which are not only mobile-friendly, they also recognise which sort of device is being used to access them and reconfigure their content for the correct format.

The sites will be hosted in the dotMobi cloud to save SMEs the extra expense of hosting additional sites. The company’s chief executive Trey Harvin said that goMobi “connects SMEs to their customers significantly faster because a goMobi site delivers only the content mobile customers need, while making it easy for businesses to set up and maintain a unique mobile website.”

“Since a goMobi website works on all mobile handsets, it ensures a business is available on the complete range of mobiles available, not just iPhones and Android,” he added.

“Site owners can build a site in minutes and then focus on their business, while their mobile website works to bring in new customers.”

Mr Harvin went on to insist that one of the greatest strengths of goMobi was its simplicity and user-friendliness.

Although goMobi is currently only available in the US via name.com, the parent company is planning an international roll-out within the next few weeks. So UK-based businesses that wish to refine their online marketing will not have to wait long.