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Online Marketing Bucks Global Trend for Adspend Cutbacks

Published by on August 22, 2011

Creative Commons License photo credit: M4D GROUP


The resilience and cost-effectiveness of online marketing was made even clearer recently when new studies showed that spending predictions for internet advertising and marketing were up – even as the rest of the sector shrinks.

Despite global budgets for advertising being cut, in line with the global economic downturn, markets information provider Warc said that there will be a 14.6 per cent increase in funds for online marketing by the end of the year.

The figures support research previously published by Econsultancy, which found that a whopping 72 per cent of companies are going to increase their online marketing budgets in 2011, by an average of 35 per cent.

Nevertheless, conditions still remain challenging even for the internet marketing sector, warned Warc, which pointed out in its report that global spending on digital advertising will increase by some 4.4 per cent, lower than the 5.1 per cent increase that was predicted back in April.


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