The run-up to Christmas has now begun in earnest, and online marketing professionals are gearing up for the seasonal campaigns. One expert urged anyone in the retail sector considering an internet marketing campaign to focus their efforts on providing clear and useful information about their products and services.
Internet Advertising Bureau (IAB) director of marketing and communications Sophia Haynes said that businesses planning online marketing offensives over the Christmas period need to focus on carrying out just a few strategies as well as possible.
“The main thing is providing really useful information,” she said, such as “clear information about your opening times and delivery times in the run-up to Christmas.”
Ms Haynes also urged businesses to consider giving customers loyalty rewards, which provides them with a “thank you” as well as increasing their engagement with the brand.
The recent How Britain will Shop for Christmas 2011 report by Verdict and SAS predicted that online sales will do very well over the festive season.