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Online Marketing Leaders Prepare for National Conference

Published by on May 17, 2010

The Grand Hall at Olympia in west London will play host to the UK’s largest gathering of online marketing experts and professionals at the end of next month.

From 29 June, the Online Marketing Show will be showcasing the best and brightest of the sector, and giving participants a taste of some of the most innovative developments in the field.

Organised by Marketing Week, in association with New Media Age, the Online Marketing Show takes place over two days. There will be two main arenas at the conference – one dedicated to Digital Marketing and the other to Search and Online Advertising.

Both arenas will see leading industry figures giving presentations on anything from metrics to the best ways to achieve search engine optimisation (SEO), talking the audience through case studies of the most successful online marketing campaigns and tactics that have yielded impressive results.

Others will set out the challenges for the online marketing industry in the future and lead open discussions on the best ways to face up to these challenges – particularly the rapidly growing area of social networking, via such phenomena as Twitter and Facebook.

And of course, the Online Marketing Show will be the perfect opportunity for anyone involved in the industry to check out their competitors and indulge in a spot of networking, all the while brushing up their own marketing techniques and strategies. There will be a special focus on opt-in techniques and subscriber strategies – with other areas including key words, RSS, video and banner ads, social media and SMS.

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