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Online Marketing Needs to Get Mobile

Published by on April 12, 2011

iPad Wifi+3G 64GB
Creative Commons License photo credit: Chi Mobile Shop

Online marketing analysts have identified the need for more reliable platforms when it comes to internet advertising for smartphones, iPads and other portable devices.

A recent report from analysts Tealeaf revealed that of 10 million smartphone users questioned worldwide, a shocking 83 per cent had experienced problems when taking advantage of offers made via online marketing.

Personalised internet marketing is becoming ever more important, and in the seemingly ever-shifting landscape of the sector, the need for reliable systems to capture the confidence of the consumer is becoming clear. This is particularly true when you consider the ever-increasing popularity of social networking sites such as Facebook and Twitter, which add a further personal dimension to online marketing and purchasing – especially with versions of both networks configured specifically for mobile devices.

Given this, the challenge is clear for IT professionals and online marketers alike – the technology must keep up with the customers’ desire for effective mobile purchasing.

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