With out Christmas List to Santa safely in the post, let’s take a look ahead to 2012, with a couple of New Year’s resolutions aimed at ensuring online marketing success over the next 12 months:
Improving your online marketing profile via social media has to be a big component of the New Year – if not the biggest. Get those fan pages up and running on Facebook and your account ready to roll on Twitter, along with messages urging customers to “Like” or “Follow” your brand.
Try to look up customers who were once frequent sights on your email listings but who have gone quiet in 2011. Many may be pleased to hear from you and as long as you are not seen to be pestering them, re-engagement efforts can improve your internet marketing successes.
As with all New Year’s resolutions, too many will cause you to lose your focus and willpower – so just bear these in mind for now, and OMD will keep suggesting other routes to online marketing success during the Christmas period – and beyond!