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Online Marketing to Go from Strength to Strength Over Next Five Years

Published by on June 20, 2011

A new report has predicted that online marketing is set to make the internet advertising soar over the next few years – with the market in Britain alone being worth an impressive £17.7 billion by 2015.

The study, by accountancy giant PricewaterhouseCoopers (PwC) said that the rapid growth in the number of digital channels devoted to online marketing was responsible for the rise and rise of the sector, with internet advertising on social networks such as Facebook and Twitter plus classified advertising online fast catching up with the more established form of online marketing – search marketing on platforms such as Google and Yahoo.

PwC also said that the only sector of the UK economy likely to achieve double digit growth by 2015 would be internet advertising, making it the wisest bet for companies hoping to combine marketing efficiency with value for money.

PwC head of entertainment and media Phil Stokes commented: “Product placement, sophisticated social media campaigns and internet advertising are all becoming part of truly multimedia campaigns for advertisers who are themselves increasingly involved in a dynamic conversation with their customers.”

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