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Optimize Your Pinning Campaigns

Published by on February 27, 2012

You probably assumed that this could have been about sewing without knowing the current state of SEO affairs; however, this is the year of interesting optimization trends, bringing forth new means to gain website notoriety.  And today we’ll discuss how Pinterest can make your pictorials become a means to harvest excellent sources of traffic for your website.  All you need to do is read, get yourself a Pinterest invitation, and begin to pin the tail on your search rankings.  Really.  This stuff does work.

Optimize Your Own Images

Firstly, you need to simply make sure that your images are all anchored with both a relevant page keyword and have some form of internal linkage.  Try to pick pages on your site that are different than your home page as this will make your relevancy carry more weight (sub pages that tend to get more attention make the root domain more wholesome, in other words.).  Once this step has been completed, and you’ve pumped the brakes on the Javascript, you can now head to Pinterest.

Add Pins

When you begin to pin your images, you’ll simply need to enter the URL at the (+) tab up top once logged in.  Type in your root URL and wait for the images to become viewable in your tiny window.  Give your pin a name that contains your site’s keyword.  In the description, you’ll need to write something clever related to the content and anchor keyword and, if you wish, at a link with http:// affixed to beginning.  Now you’ve just won yourself 2 links with one image!  Once you hit ‘pin it’, your specific image now has a url located at  You’ll need to cut this link from the status bar and keep it with you for a few.  It’s about to come in handy.


First, take the link and let the search engines know about it.  You can go to and put the URL in the box with keyword that is relevant to both the pin and your site.  Once pinged (Pingomatic and Google Blog Search pick this link up nearly immediately).  Now the world knows about this single image attached to your site located on Pinterest.  This simply isn’t enough.

Link Build With It

With the same Pinterest link your image just received, head back to your site, first, and located which page has that image.  Once found, you’re going to find a keyword within the content that is also anchored in your image.  Create a contextual link with your Pin link using the chosen keyword.  Once placed, ping your site as well.  Next, you can build a few forum links with it.  Or comment links.  Unsure how?  Use the below for comment link places: (copy as shown and exchange your keyword)

For blogs, use this: “powered by WordPress” + “YOUR KEYWORD” -“comments closed”

For forums, use this:

inurl:memberlist.php “Powered by phpBB” intext:”Website” -“index.php” -“showthread.php” -“viewtopic.php”

For the forums, you can simply use this as a means to find yourself a home to put some profile links.  To get on first page of member lists, use exclamation marks in front of your name (i.e.”!!!AA” is a viable username).  Then, when asked to place your website info, use the Pin you just made.  Bam! You bagged a forum profile link with your Pin.

Same concept flies with comment links.  Just use your Pin URL when prompted to put your link in “website” field.  Please make sure to stay on the blogs topic – comment spam is rude.  In other words, say something other than ‘Nice site.  You did well’.  Talk about their topic related to your keyword.

Now that you’ve made a quasi-pinwheel with a Pin, you’ll see your images literally pull your website’s ranking for you.  Enjoy!

Greg Henderson, an astute web marketing genius with plenty of self-help articles to his name, provides you with plenty of insight through his readings. Current projects include a reverse phone lookup service Free Phone Tracer along with an email search site with a groovy graphic My Free Email Search.

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