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Qwiki Promises to Change the World for Online Marketing

Published by on February 1, 2011

Multimedia search website Startup Qwiki finally opened to the public last week following an injection of some $8 million in funds.

Startup Qwiki was created by Eduardo Saverin, the co-founder of social networking phenomenon Facebook, and the co-founder of YouTube Jawed Karim, but until now has only been available to private users.

32/365 - the company switches to Google business... Yeaaa!!!Creative Commons Licensephoto credit: BrixFoto,

However last Monday the alpha version of the site formally opened its portals, potentially changing the way that online marketing operates.

The Qwiki blog revealed last Monday that since the private alpha was launched last November, it had received over 100,000 requests to join the program. Users had provided an avalanche of – mostly positive – feedback, helping the creators make it pitch perfect for the launch of the public alpha.

“We’ve added some new features and functionalities, and continue to ask for feedback from each of you in helping us perfect our technology,” it added.

Qwiki is a boon to online marketing practitioners because of the unique way it uses its collection of more than three million reference terms. When entering a search term, the site provides the user with an “information experience,” featuring a selection of pictures, photos, videos, maps and other kinds of info describing the term – as well as related search terms.

The Qwiki blog said that “custom animations are created based on data gathered by Qwiki, including timelines and populations.”

“Soon you’ll be able to watch Qwikis on your Facebook friends, local restaurants — and we hope, eventually any topic in the world. In fact, any publisher or person will soon be able to create Qwikis,” it promised.

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