Responsive web design is no longer a mere trend – it’s becoming a real priority for businesses all over the world hoping to reach audiences through multiple devices. 80% of all adults with internet access now have a smartphone, and it’s reported that nearly half of UK homes have access to tablet. Around 1.2 billion people access the web from mobile devices in 2015, meaning it’s never been more important for businesses to boast streamlined websites that are optimised for the device they’re displayed on.
MTV is just one of the multinational businesses that is setting an example to others. They recently restructured their much-visited news pages with a responsive design, to keep up with the changing methods we use to consume media. Ten years ago, the only way anyone could visit the MTV website was by using a PC or a laptop – nowadays they could be trying to view the site on any number of screen sizes, from small smartphones to colossal smart TVs.
As smartphone and tablet adoption shows no sign of slowing, businesses must be pro-active about their web design. Recent research by Mobify found that as many as 30% of people will abandon a transaction if the site isn’t responsive, while 57% of mobile customers will leave a mobile site if it takes longer than 3 seconds to load. There’s never been a better time to ensure your business website is optimised, streamlined, fast and efficient – it could even prevent you from losing business.