New research by Econsultancy has revealed that the British SEO market is growing rapidly.
SEO is one of the cornerstones of online marketing, with businesses anxious to be ranked as high as possible on Google and the other search engine’s results pages.
Researchers estimated that the SEO industry in the UK was worth some £512,067,800 last year, compared to £434,703,600 in 2010 – an impressive 18 per cent increase over 12 months. The sum includes online marketing agencies’ fees, paid search, publicity on SEO, plus optimisation of SEO for mobile browsing.
Econsultancy senior research analyst Jake Hird noted that SEO experts are working hard to incorporate as many innovations into their methodology than ever before, especially thanks to the rise and rise of smartphones, tables and other mobile devices.
“It’s a complex landscape, but one that marketers are clearly engaging with,” he added.
The research also found that Google remained far and away the most popular search engine in the UK, with more than 90 per cent of searches carried out on it. The report noted that any changes made by Google have “significant impact to existing SEO efforts.”