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Tag Archives: advertising on twitter

Advertising Watchdog Moves to Social Media

Published by on March 1, 2011

photo credit: markomni The Advertising Standards Authority (ASA) assumed extra responsibilities today that will ensure it is better able to regulate the growing field of internet marketing – and especially internet advertising via social media such as Twitter and Facebook. Prior to this date, the watchdog was only able to examine and adjudicate paid-for advertising […]

Act Fast to Grab Attention on Twitter and Facebook

Published by on January 17, 2011

The head of an online services company has urged online marketing executives to make sure that their campaigns are capable of having an instant impact on potential customers. The Growth Masters founder and boss Robert Kintigh said that the growth of online marketing has represented “the most dynamic evolutionary step” in the unique medium of […]

OFT Raps Online Marketing Firm for Tweets

Published by on December 14, 2010

The Office of Fair Trading has warned companies that sponsor Twitter messages and blog posts that they must disclose their intentions as online marketing promotions or face possible fines and censure. The watchdog took its first action this week, after finding that a London-based online advertising firm broke the OFT rules on disclosure. The 18-month […]

Online Marketing and Online Sales Must Work Together

Published by on November 15, 2010

A new study this week by the international Boston Consulting Group urged companies to make greater efforts to harmonise their online marketing efforts and their strategies for online sales. The research warned that although many brands have woken up to the possibilities of promoting their products and services through such global phenomena as Twitter and […]

Facebook and Twitter to Dominate Christmas Marketing Campaigns

Published by on October 11, 2010

Social media are going to play a large part in online marketing campaigns this Christmas, according to new research. Research by internet marketing affiliate network LinkShare found that at least 43 per cent of companies involved in some form of online advertising campaign over the holiday period this year will be taking advantage of the […]

ASA to Extend Remit to Online Advertising

Published by on September 6, 2010

The Advertising Standards Authority (ASA) has revealed plans next spring to extend its regulatory arm to encompass online marketing and online advertising. From 1 March 2010, the ASA will have what chairman Chris Smith has described as “the most comprehensive approach to the regulation of advertising in website space anywhere in the world.” Over the […]

Online Marketing Opportunity Knocks With Foursquare

Published by on August 26, 2010

Despite being described as “the best tool to aid stalking since Facebook,” location-based social media platform Foursquare will prove a massive boon to online marketing companies, one expert has suggested. Judith Lewis, head of search at media consultancy Beyond, told readers of Marketing Week that in fact Foursquare is the “king of social media marketing.” […]