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Tag Archives: facebook advertising

Advertising Watchdog Moves to Social Media

Published by on March 1, 2011

photo credit: markomni The Advertising Standards Authority (ASA) assumed extra responsibilities today that will ensure it is better able to regulate the growing field of internet marketing – and especially internet advertising via social media such as Twitter and Facebook. Prior to this date, the watchdog was only able to examine and adjudicate paid-for advertising […]

Internet Marketing is Still Failing to Exploit Social Networks

Published by on February 8, 2011

photo credit: ralphhogaboom A study of online marketing habits by research company ForeSee Results revealed this week that only 3 per cent of the traffic that commercial websites receive comes from social media sources such as Twitter or Facebook. The researchers warned that these findings showed that the vast majority of companies are failing to […]

Asos Reaps Benefits of Online Marketing Drive in the USA

Published by on January 24, 2011

Online fashion retailer Asos revealed last week that it enjoyed a 59 per cent increase in revenue after online marketing efforts put its new US website well and truly on the map. Asos said that the success of the US site means that revenues from its are on course to match its UK operations in […]

Act Fast to Grab Attention on Twitter and Facebook

Published by on January 17, 2011

The head of an online services company has urged online marketing executives to make sure that their campaigns are capable of having an instant impact on potential customers. The Growth Masters founder and boss Robert Kintigh said that the growth of online marketing has represented “the most dynamic evolutionary step” in the unique medium of […]

Facebook – the Online Marketing Platform of 2011?

Published by on January 4, 2011

Online marketing expert Craig MacDonald said this week that Facebook will be the place to be seen in 2011, with an expected surge in the number of companies advertising on the social network. In an article for Search Engine Watch, Mr MacDonald estimated that online marketing departments are going to devote up to 20 per […]

OFT Raps Online Marketing Firm for Tweets

Published by on December 14, 2010

The Office of Fair Trading has warned companies that sponsor Twitter messages and blog posts that they must disclose their intentions as online marketing promotions or face possible fines and censure. The watchdog took its first action this week, after finding that a London-based online advertising firm broke the OFT rules on disclosure. The 18-month […]

Online Marketing and Online Sales Must Work Together

Published by on November 15, 2010

A new study this week by the international Boston Consulting Group urged companies to make greater efforts to harmonise their online marketing efforts and their strategies for online sales. The research warned that although many brands have woken up to the possibilities of promoting their products and services through such global phenomena as Twitter and […]