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Tag Archives: Facebook fan pages

Brazil’s Football Clubs Wake up to Potential of Online Marketing

Published by on September 26, 2012

Brazil has a well-deserved international reputation for football wizardry, having won five World Cups and innumerable other trophies. Now its domestic clubs are turning to online marketing to boost their profile and revenue. With over 83 million Brazilians having access to the Web and some teams boasting 25 million fans, it was inevitable perhaps that […]

Four Routes to the Right Facebook Fan Pages

Published by on February 26, 2012

Facebook fan pages are a key component of online marketing efforts in 2012, having been steadily growing in popularity over the past two years. Consumers like Facebook fan pages because they are an easy way to interact with their favourite brands, and internet marketing professionals love the ease with which a successful fan page can […]