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Tag Archives: facebook

Gooners Make Online Marketing Campaign Their Goal

Published by on June 25, 2012

Arsenal Football Club revealed its new online marketing strategy recently, along with its ambition to become the Premier League’s “Tesco Clubcard” through its fan membership. The north London club will be placing its CRM system at the heart of the new internet marketing initiative, starting off by making it easier to become a member – […]

5 Easy SEO Tweaks to Help Your Rankings

Published by on March 5, 2012

This handy video offers some small – but highly useful – tips for making the most of your SEO-based online marketing. As the host explains, small tweaks aimed at improving your SEO efficiency can be almost as useful as paying attention to the bigger strategies, since much of SEO revolves around competing with all the […]

Four Routes to the Right Facebook Fan Pages

Published by on February 26, 2012

Facebook fan pages are a key component of online marketing efforts in 2012, having been steadily growing in popularity over the past two years. Consumers like Facebook fan pages because they are an easy way to interact with their favourite brands, and internet marketing professionals love the ease with which a successful fan page can […]

Google Still Rules the SEO Roost

Published by on February 13, 2012

Google remains the undisputed king of the search engines, according to new research – news that will come as no surprise to online marketing professionals. The study by Experian Hitwise found that Google controlled a massive 90.64 per cent of the search engine market, in a year where British consumers have used search engines 2.3 […]

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5 Tips for Mobile Marketing

Published by on February 6, 2012

With mobile marketing becoming such an important facet of online marketing efforts these days, it is important to remember some of the ‘golden rules’ in this fastest-growing of areas. Here’s five top tips to help anyone planning a mobile internet marketing campaign make the most of it: Make it short, sharp and punchy! Since mobile […]

A New Year Guide to Launching Your First Online Marketing Campaign

Published by on January 2, 2012

photo credit: oberhkev With the New Year upon us, many businesses – especially brand new small and medium-sized enterprises (SMEs) – may well be looking at the whole concept of online marketing for the first time. Although they may already have an online presence such as a website or a profile on a social network […]

More Online Marketing Trends for 2012

Published by on December 27, 2011

photo credit: thomaswanhoff Online marketing will continue to evolve in 2012 – that is the one thing that all commentators can agree on. The sector is still busily growing, and such a technology-driven sector cannot help but change pretty fast, considering the ongoing innovations in IT and media. While the general thrust of marketing strategies […]