With the way our current social media is diluted with various websites that are geared towards making friends and meeting up with old ones, it is hard to say if Facebook will really end up being the champion in the end. Not since the Google explosion has the there been an Internet trend that is so widespread […]
photo credit: Sirsnapsalot With out Christmas List to Santa safely in the post, let’s take a look ahead to 2012, with a couple of New Year’s resolutions aimed at ensuring online marketing success over the next 12 months: Improving your online marketing profile via social media has to be a big component of the New […]
photo credit: Sean MacEntee A recent study revealed that the primary online marketing portal for businesses remains their corporate or company website, despite the rise of internet marketing campaigns on social media. The survey, by tech firm Demandbase and the Focus business network found that only personal referrals and recommendations from satisfied customers trump online […]
photo credit: Asthma Helper In the last 18 months there has been a huge surge in both the popularity and reach of social media channels such as Facebook, Twitter and now Google+. So how do businesses go about marketing a commercial website when everyone is spending all their time on social sites? Some businesses have […]
Virgin Media Business urged retailers and other commercial companies to up their game and focus more online marketing efforts on Twitter. Research carried out by Virgin found that too many businesses are failing to capitalise on the unique internet advertising potential of micro-blogging sites such as Twitter, and their close relatives – social networks such […]
photo credit: whatleydude The UK Parliament is turning its scrutiny on internet advertising, following concerns about personal privacy sparked by the News of the World phone hacking scandal. MPs want to investigate the data security and privacy issues surrounding online marketing efforts which identify appropriate individuals for advertising via their web surfing habits, such […]
photo credit: n-re-k Until now, there have been two very distinct strands to online marketing, informed by the two giants of their fields – Google and Facebook. The search engine giant has always been the undisputed ruler of the SEO marketing world, with Yahoo and Bing coming a clear second, while Facebook – along […]
