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Tag Archives: google

Google Still Rules the SEO Roost

Published by on February 13, 2012

Google remains the undisputed king of the search engines, according to new research – news that will come as no surprise to online marketing professionals. The study by Experian Hitwise found that Google controlled a massive 90.64 per cent of the search engine market, in a year where British consumers have used search engines 2.3 […]

Categories: SEO Tags: , , ,

Be Prepared for the Mobile Traffic Revolution

Published by on January 30, 2012

photo credit: Henriksent Online marketing is a constantly developing field of expertise, with innovations emerging weekly – but no development has been quite significant over the past year than the rise of mobile devices. With more people than ever before owning smartphones and tablets, mobile devices are fast becoming the most important factor among internet […]

More Online Marketing Trends for 2012

Published by on December 27, 2011

photo credit: thomaswanhoff Online marketing will continue to evolve in 2012 – that is the one thing that all commentators can agree on. The sector is still busily growing, and such a technology-driven sector cannot help but change pretty fast, considering the ongoing innovations in IT and media. While the general thrust of marketing strategies […]

Massive Online Spend Predicted for Christmas Day

Published by on December 19, 2011

photo credit: steve p2008 Retail analysts have identified a terrific online marketing opportunity during this year’s Christmas period – a massive internet spending spree by UK consumers over the next 14 days. Forecasters at IMRG said that Britons are gearing up to spend an incredible £186.4 million online on Christmas Day alone, a 12 per […]

Online Marketing Embraces Video Ads

Published by on September 6, 2011

photo credit: mikecogh   New research published this week by comScore has revealed a leap in the amount of online marketing campaigns using video. The data showed that almost two thirds of people watching videos online saw adverts during the clips – equating to more than 21 million Britons. Among these, the key online marketing […]

Categories: Online Video Tags: ,

MPs to Look at Privacy Issues Surrounding Online Marketing

Published by on July 11, 2011

photo credit: whatleydude   The UK Parliament is turning its scrutiny on internet advertising, following concerns about personal privacy sparked by the News of the World phone hacking scandal. MPs want to investigate the data security and privacy issues surrounding online marketing efforts which identify appropriate individuals for advertising via their web surfing habits, such […]

Can Google+ Bring Online Marketing Strands Together?

Published by on July 4, 2011

photo credit: n-re-k   Until now, there have been two very distinct strands to online marketing, informed by the two giants of their fields – Google and Facebook. The search engine giant has always been the undisputed ruler of the SEO marketing world, with Yahoo and Bing coming a clear second, while Facebook – along […]