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Tag Archives: internet advertising

Auto Trader to Launch First Online Marketing Drive

Published by on July 6, 2012

Car buyers and sellers’ magazine Auto Trader has announced that its first online marketing campaign, centred around its readers’ emotional attachment to automobiles, will begin next week. The online marketing experts behind the digital campaign wants to change how people perceive Auto Trader, and lies at the heart of a three-year strategy – with the […]

Ancient Online Marketing Wisdom (from 2007!)

Published by on March 19, 2012

We’re going all the way back to 2007 this week, and the original Edinburgh seminar that gave the internet the well-received 13 Pillars of Internet Marketing. As you will see from the film, the seminar leaders have identified 13 key principles for effective SEO and online marketing, which they believe can be applied to most […]

Google Remains the Number One Search Engine for SEO

Published by on March 12, 2012

photo credit: joe.ross Good news for SEO online marketing this week, after a poll of Google users in Britain and the USA showed that they prefer the search engine to all its rivals. A massive 83 per cent of respondents to a survey by the Pew Internet & American Life Project said that they thought […]

Massive Online Spend Predicted for Christmas Day

Published by on December 19, 2011

photo credit: steve p2008 Retail analysts have identified a terrific online marketing opportunity during this year’s Christmas period – a massive internet spending spree by UK consumers over the next 14 days. Forecasters at IMRG said that Britons are gearing up to spend an incredible £186.4 million online on Christmas Day alone, a 12 per […]

Chinese Online Marketing Firm Drops Acquisition Plans in Hong Kong

Published by on November 23, 2011

photo credit: Very Quiet The instability in the financial markets even seems to be giving the Chinese online marketing sector pause for thought at the moment, after AIM-listed internet marketing firm Geong International blamed the situation today for its decision to shelve plans to snap up Hong Kong-based online marketing rival Adbeyond. Geong provides online […]

EU Cookies Directive Threatens Effectiveness of Online Marketing

Published by on November 8, 2011

photo credit: Online marketing professionals have warned that a forthcoming European Union directive could hamper the effectiveness of internet advertising campaigns, due to the restrictions it will place on the use of web cookies. Although the directive does not ban the use of cookies, it requires brands and marketing companies to obtain consumers informed […]

Online Marketing Outstrips TV Advertising for the First Time

Published by on October 10, 2011

A recent report has seemingly confirmed what online marketing experts have been predicting for some time – the overtaking of TV advertising with internet advertising and marketing initiatives. The report, published at the weekend by PriceWaterhouseCoopers and the Internet Advertising Bureau, showed that the total spend for online marketing leapt by 14 per cent in […]